Question 1

Supplies are support products that include items such as

Accepted Answer

A)  stationery,paper clips,and brooms. 
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance,repair,and legal services.F) C) and D)
G) All of the above

Question 2

Products that usually last over many uses,such as cars and appliances,are referred to as

Accepted Answer

A)  endurable goods.
B)  nondisposable goods.
C)  imperishable goods.
D)  reliable products.
E)  durable goods.F) A) and E)
G) None of the above

Question 3

The Apple II,Macintosh,iPod,iPhone,MacBook Air,and iPad are all examples of Apple's commitment to __________.

Accepted Answer

A)  outselling their competitors
B)  social responsibility
C)  new product development
D)  using renewable resources
E)  respecting its workforceF) B) and E)
G) A) and B)

Question 4

To maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Accepted Answer

A)  off-peak pricing
B)  dynamic pricing
C)  capacity pricing
D)  down-time pricing
E)  yield management pricingF) A) and B)
G) A) and C)

Question 5

A product refers to

Accepted Answer

A)  a tangible good received in exchange for a person's time and effort.
B)  intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)  a good that has in some way been altered,combined,or improved and sold to organizational buyers consumers.
D)  is a thought that leads to an action such as a concept for a new invention.
E)  a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.F) B) and D)
G) A) and C)

Question 6

In marketing,an idea is

Accepted Answer

A)  a thought that leads to a product or action.
B)  an inspiration that evolved from market research.
C)  an observation about a series of events.
D)  a concept explaining the behavior of an individual or group.
E)  an observation about an individual or group and how they use a service or product.F) B) and E)
G) A) and C)

Question 7

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors offered their new MP3 players.Zune sales were very disappointing and Microsoft eventually killed the product.According to the textbook,the primary reason for the Zune's failure was due in large part to

Accepted Answer

A)  bad timing.
B)  not satisfying customer needs on critical factors.
C)  poor product quality.
D)  an insignificant point of difference.
E)  incomplete market and product protocol.F) A) and B)
G) A) and C)

Question 8

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  B2B product.F) D) and E)
G) A) and B)

Question 9

Andrea Arenas is the owner of 2 Places at 1 Time,a concierge company.She and her staff of 60 perform everyday services such as walking the dog,picking up cleaning,waiting for the repairman,and going to the post office for people who are too busy to perform these simple acts.She has often been hired by major corporations to perform services for their harried executives,and now many of her major clients are providing perks like her service to their employees.Her staff is overworked and she will soon hire more employees to fill demand.Arenas is not currently experiencing __________; in fact,all of her employees and equipment are being used at maximum capacity

Accepted Answer

A)  off-peak pricing
B)  idle production capacity
C)  static demand
D)  capacity marketing
E)  capacity inventoryF) D) and E)
G) B) and E)

Question 10

Simulated test markets (STMs) are often run in shopping malls where consumers are

Accepted Answer

A)  asked how much a person is willing to pay for an unfamiliar item.
B)  asked whether they saw the firm's advertising campaign.
C)  questioned about how often they are likely to shop in that particular location.
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E)  questioned to identify who uses the product class being tested.F) B) and D)
G) C) and E)

Question 11

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

Accepted Answer

A)  partial rollouts
B)  screening and evaluation
C)  virtual reality testing
D)  time-to-market measures
E)  simulated test marketsF) B) and E)
G) All of the above

Question 12

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Accepted Answer

A)  conducting a survey among the 25,000 households belonging to the Nielsen Media Research TV ratings panel
B)  observing similar reality programs that are on competing television networks like CBS or MTV
C)  contacting contestants from other reality shows like Survivor
D)  obtaining brainstorming ideas from the TV production company's employees
E)  reading about the stars of reality TV programs in gossip magazinesF) A) and D)
G) A) and C)

Question 13

With respect to price,which of the following type of consumer product is most likely be very expensive?

Accepted Answer

A)  convenience product
B)  shopping product
C)  discretionary product
D)  specialty product
E)  unsought productF) None of the above
G) A) and E)

Question 14

The categories for equipment-based services include __________.

Accepted Answer

A)  unskilled labor,skilled labor,and professionals
B)  unskilled operators,skilled operators,and professional operators
C)  simple machines,technical equipment,and safety equipment
D)  those powered by unskilled labor,those operated by skilled operators,and those operated by professionals
E)  automated,those operated by relatively unskilled operators,and those operated by skilled operatorsF) A) and E)
G) A) and B)

Question 15

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba...

Question 16

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n) __________.

Accepted Answer

A)  ancillary service
B)  industrial service
C)  specialty service
D)  accessory service
E)  contractual serviceF) B) and D)
G) C) and E)

Question 17

An assessment of the "fit" of the proposed new products,from whether it can be economically developed and manufactured to the marketing strategy needed,take place during which stage of the new-product process?

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  new-product strategy development
D)  development
E)  These activities are addressed at every stage with the exception of new-product strategy development.F) A) and C)
G) B) and D)

Question 18

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Accepted Answer

A)  development
B)  stage-gate
C)  idea generation
D)  business analysis
E)  screening and evaluationF) A) and D)
G) B) and D)

Question 19

Brainstorming sessions at IDEO can generate as many as __________ ideas for products in an hour.

Accepted Answer

A)  10
B)  25
C)  50
D)  100
E)  200F) B) and E)
G) A) and D)

Question 20

After Microsoft launched its Xbox 360 video-game console,millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot,causing them to "pop off" their motherboards.This cost the company not only in money to extend its product warranty,but a huge portion of future sales and market share to competitors Sony and Nintendo.This failure was due to

Accepted Answer

A)  not satisfying customer needs on critical factors.
B)  poor product quality.
C)  an insignificant point of difference.
D)  incomplete market and product protocol.
E)  too little market attractiveness.F) A) and B)
G) D) and E)

Exam 9: Developing New Products and Services

Correct Answer
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The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Correct Answer
verified

In marketing,an idea is

Correct Answer
verified

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct Answer
verified

Brainstorming sessions at IDEO can generate as many as __________ ideas for products in an hour.

Correct Answer
verified

Supplies are support products that include items such as

Correct Answer
verified

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Correct Answer
verified

The Apple II,Macintosh,iPod,iPhone,MacBook Air,and iPad are all examples of Apple's commitment to __________.

Correct Answer
verified

Describe the three ways services can be classified.

Correct Answer
verified
Services can be classified three ways ba...
View Answer

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

Correct Answer
verified

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

Correct Answer
verified

Correct Answer
verified

An assessment of the "fit" of the proposed new products,from whether it can be economically developed and manufactured to the marketing strategy needed,take place during which stage of the new-product process?

Correct Answer
verified

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n) __________.

Correct Answer
verified

A product refers to

Correct Answer
verified

With respect to price,which of the following type of consumer product is most likely be very expensive?

Correct Answer
verified

Products that usually last over many uses,such as cars and appliances,are referred to as

Correct Answer
verified

To maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Correct Answer
verified

The categories for equipment-based services include __________.

Correct Answer
verified

Correct Answer
verified

Exam 9: Developing New Products and Services

Correct AnswerverifiedShow Answer

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Correct AnswerverifiedShow Answer

In marketing,an idea is

Correct AnswerverifiedShow Answer

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct AnswerverifiedShow Answer

Brainstorming sessions at IDEO can generate as many as __________ ideas for products in an hour.

Correct AnswerverifiedShow Answer

Supplies are support products that include items such as

Correct AnswerverifiedShow Answer

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Correct AnswerverifiedShow Answer

The Apple II,Macintosh,iPod,iPhone,MacBook Air,and iPad are all examples of Apple's commitment to __________.

Correct AnswerverifiedShow Answer

Describe the three ways services can be classified.

Correct AnswerverifiedServices can be classified three ways ba...View AnswerShow Answer

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

Correct AnswerverifiedShow Answer

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An assessment of the "fit" of the proposed new products,from whether it can be economically developed and manufactured to the marketing strategy needed,take place during which stage of the new-product process?

Correct AnswerverifiedShow Answer

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased a(n) __________.

Correct AnswerverifiedShow Answer

A product refers to

Correct AnswerverifiedShow Answer

With respect to price,which of the following type of consumer product is most likely be very expensive?

Correct AnswerverifiedShow Answer

Products that usually last over many uses,such as cars and appliances,are referred to as

Correct AnswerverifiedShow Answer

To maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Correct AnswerverifiedShow Answer

The categories for equipment-based services include __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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Services can be classified three ways ba...
View Answer

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