Question 1

Individuals who exert direct or indirect social influence over others are referred to as

Accepted Answer

A)  decision makers.
B)  achievers.
C)  innovators.
D)  buzz managers.
E)  opinion leaders.F) A) and E)
G) A) and C)

Question 2

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

Accepted Answer

A)  negative word of mouth.
B)  a lack of back translation.
C)  cultural insensitivity.
D)  consumer ethnocentrism.
E)  poor opinion leadership.F) D) and E)
G) B) and E)

Question 3

Word of mouth refers to

Accepted Answer

A)  advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
B)  subjective,often negative,misconceptions that are passed from one person to another as the result of selective perception.
C)  the influencing of people during conversation.
D)  the intentional spreading of false information about a competitor's new product just prior to launch to harm its sales.
E)  casual or unconstrained conversation or reports about other people or offerings,typically involving details that are not confirmed as being true.F) B) and D)
G) C) and E)

Question 4

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Accepted Answer

A)  limit their information search to an internal one
B)  minimize problem solving involvement
C)  read ads for the new basketball shoe even after the purchase has been made
D)  conceal the product purchase from others
E)  If the shoe is comfortable and gives the requisite support,there will be no cognitive dissonance.F) None of the above
G) B) and C)

Question 5

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id...

Question 6

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

Accepted Answer

A)  cue
B)  demotivator
C)  motivator
D)  response
E)  stimulusF) None of the above
G) A) and E)

Question 7

Stephan was happy with his newly purchased laptop.It had all the features he wanted,and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he noticed a newspaper advertisement for a similar computer,on sale for only $1,000.Suddenly,Stephan began to doubt his purchase decision,and worry that maybe he hadn't gotten such a good deal.He was most likely experiencing

Accepted Answer

A)  limited problem solving.
B)  cognitive dissonance.
C)  selective discord.
D)  product conflict.
E)  product uncertainty.F) A) and B)
G) A) and C)

Question 8

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 9

Danilo has decided to purchase a new video game console and plans to call several friends for the latest information about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important 
aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem solving variations?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  alternative problem solving
E)  integrated problem solvingF) C) and E)
G) B) and E)

Question 10

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

Accepted Answer

A)  evaluating particular products
B)  selecting the type of purchase outlet
C)  establishing a purchase timeline
D)  minimizing cognitive dissonance
E)  yielding brand names that might meet the criteriaF) A) and B)
G) A) and C)

Question 11

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to

Accepted Answer

A)  Ideals.
B)  Achievement.
C)  Self-Expression.
D)  Survivors.
E)  Innovators.F) None of the above
G) C) and D)

Question 12

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Accepted Answer

A)  selective comprehension.
B)  selective retention.
C)  stimulus generalization.
D)  stimulus discrimination.
E)  routine problem solving.F) B) and E)
G) A) and E)

Question 13

The fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are can all contribute to

Accepted Answer

A)  consumer angst.
B)  cognitive dissonance.
C)  purchase anxiety.
D)  perceived risk.
E)  consumer cynicism.F) B) and C)
G) A) and C)

Question 14

An example of a public source of information consulted during an external search would include

Accepted Answer

A)  People magazine advertising.
B)  Consumer Reports magazine.
C)  a sales person at the Apple Store.
D)  your brother-in-law.
E)  a point of purchase display at Target.F) A) and B)
G) A) and C)

Question 15

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

Situational influences include...

Question 16

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Accepted Answer

A)  physiological
B)  personal
C)  interaction
D)  social
E)  psychologicalF) C) and E)
G) A) and B)

Question 17

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

Accepted Answer

A)  socialized
B)  upper class
C)  nonassimilated
D)  subcultured
E)  assimilatedF) C) and D)
G) D) and E)

Question 18

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Accepted Answer

A)  temporal states.
B)  antecedent states.
C)  information sources.
D)  evaluative criteria.
E)  the consideration set.F) A) and B)
G) A) and C)

Exam 4: Understanding Consumer Behavior

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to

Correct Answer
verified

Name the five situational influences that affect the consumer purchase decision process.

Correct Answer
verified
Situational influences include...
View Answer

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Correct Answer
verified

Correct Answer
verified

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Correct Answer
verified

Correct Answer
verified

The fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are can all contribute to

Correct Answer
verified

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

Correct Answer
verified

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Correct Answer
verified

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Correct Answer
verified

Correct Answer
verified

Define consumer socialization.

Correct Answer
verified
Consumer socialization is a process by w...
View Answer

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

Correct Answer
verified

What does lifestyle mean and why is it important to marketers?

Correct Answer
verified
Lifestyle is a mode of living that is id...
View Answer

Word of mouth refers to

Correct Answer
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An example of a public source of information consulted during an external search would include

Correct Answer
verified

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

Correct Answer
verified

Individuals who exert direct or indirect social influence over others are referred to as

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

-VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"B" refers to

Correct AnswerverifiedShow Answer

Name the five situational influences that affect the consumer purchase decision process.

Correct AnswerverifiedSituational influences include...View AnswerShow Answer

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are can all contribute to

Correct AnswerverifiedShow Answer

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

Correct AnswerverifiedShow Answer

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Correct AnswerverifiedShow Answer

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

Correct AnswerverifiedShow Answer

What does lifestyle mean and why is it important to marketers?

Correct AnswerverifiedLifestyle is a mode of living that is id...View AnswerShow Answer

Word of mouth refers to

Correct AnswerverifiedShow Answer

An example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

Correct AnswerverifiedShow Answer

Individuals who exert direct or indirect social influence over others are referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Situational influences include...
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Correct Answer
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Correct Answer
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Consumer socialization is a process by w...
View Answer

Correct Answer
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Correct Answer
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Lifestyle is a mode of living that is id...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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