Question 1

Jerald overheard one of his coworkers who was speaking on the phone say,"Thank you for taking my call so quickly.I'd like to order the 16-gigabyte iPad.I'll pick it up today at the Southdale Apple store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  information search
D)  purchase decision
E)  postpurchase evaluationF) B) and E)
G) All of the above

Question 2

The two major styles of family decision making are

Accepted Answer

A)  joint and passive.
B)  spouse-dominant and spouse-submissive.
C)  joint and spouse-dominant.
D)  democratic and autocratic.
E)  active and passive.F) A) and C)
G) None of the above

Question 3

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)  previous ownership of a product.
B)  a Better Business Bureau rating.
C)  a consumer program on talk radio.
D)  your mother.
E)  a product display in a retail store.F) A) and D)
G) B) and C)

Question 4

In the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

Accepted Answer

A)  Actualizers
B)  Innovators
C)  Achievers
D)  Makers
E)  StriversF) C) and D)
G) B) and E)

Question 5

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________; and (3) adding new attributes to the product.

Accepted Answer

A)  reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)  actively educating consumers about the product's competitive advantages
C)  changing the perceived importance of attributes
D)  refocusing a consumer's attention from one attribute to another
E)  denigrating the attributes of competitors' productsF) B) and E)
G) C) and D)

Question 6

Subcultures refer to

Accepted Answer

A)  subgroups within the larger national culture,whose values and beliefs are diametrically opposed to foreign cultures.
B)  groups within organizations whose values and beliefs influence the corporate culture.
C)  subgroups within the larger,or national,culture with unique values,ideas,and attitudes.
D)  stakeholder groups outside an organization whose values and beliefs are contrary to the corporate culture.
E)  the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society.F) C) and D)
G) All of the above

Question 7

Of what significance to marketing is the family life cycle?

Accepted Answer

Consumers act and purchase differently a...

Question 8

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Accepted Answer

A)  family scale.
B)  family life cycle.
C)  family continuum.
D)  household socialization.
E)  household patterning.F) None of the above
G) B) and E)

Question 9

__________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Accepted Answer

A)  problem recognition
B)  internal search
C)  external search
D)  purchase task
E)  antecedent stateF) B) and D)
G) A) and C)

Question 10

Nicole gives her daughter Kelli an allowance of $5 a week.Sometimes,Nicole takes Kelli shopping.But if Kelli wants something that costs more than she has saved,Nicole reminds her she needs to keep saving.When Kelli is finally able to purchase a special,more expensive item,she is allowed to pay for it herself,including bringing the product to the sales clerk to complete the purchase.In this way,Beth encourages the development of Megan's

Accepted Answer

A)  consumer assimilation.
B)  consumer acculturation.
C)  purchasing socialization.
D)  consumer socialization.
E)  purchasing enculturation.F) B) and D)
G) B) and C)

Question 11

In the hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Accepted Answer

A)  physiological
B)  social
C)  personal
D)  safety
E)  self-actualizationF) All of the above
G) A) and D)

Question 12

A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

Accepted Answer

A)  a gift for her babysitter.
B)  an iPhone.
C)  disposable diapers.
D)  a swing set.
E)  a weekend getaway.F) A) and C)
G) B) and C)

Question 13

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Accepted Answer

Perception is the process by which an in...

Question 14

The way people see themselves and the way they believe others see them is referred to as

Accepted Answer

A)  self-evaluation.
B)  self-concept.
C)  self-actualization.
D)  individualized perception.
E)  personal perception.F) B) and C)
G) A) and E)

Question 15

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Accepted Answer

A)  Makers
B)  Believers
C)  Thinkers
D)  Survivors
E)  AchieversF) B) and E)
G) D) and E)

Question 16

Consumer socialization refers to

Accepted Answer

A)  the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors.
B)  the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
C)  the process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers.
D)  the modes of living that are identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.
E)  the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.F) A) and E)
G) A) and D)

Question 17

Among the three racial/ethnic subcultures in the United States,African Americans rank as __________ in terms of spending power.

Accepted Answer

A)  largest
B)  second largest
C)  third largest
D)  equal with Hispanics
E)  equal with Asian AmericansF) A) and B)
G) A) and C)

Question 18

In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

Accepted Answer

A)  Believers.
B)  Experiencers.
C)  Strivers.
D)  Makers.
E)  Thinkers.F) All of the above
G) B) and D)

Question 19

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is MOST LIKELY an example of

Accepted Answer

A)  a medium-involvement purchase that involves limited problem solving.
B)  a high-involvement purchase that involves routine problem solving.
C)  a high-involvement purchase that involves extended problem solving.
D)  a low-involvement purchase that involves limited problem solving.
E)  a low-involvement purchase that involves extended problem solving.F) A) and E)
G) A) and C)

Question 20

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of months if needed to find a gift she will use and like,and hopefully keep forever to remember the occasion.Lexi is engaging in

Accepted Answer

A)  routine problem solving.
B)  limited problem solving.
C)  extended problem solving.
D)  problem recognition.
E)  integrated problem solving.F) B) and E)
G) C) and D)

Exam 4: Understanding Consumer Behavior

Correct Answer
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The way people see themselves and the way they believe others see them is referred to as

Correct Answer
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In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Correct Answer
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The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Correct Answer
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Subcultures refer to

Correct Answer
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Correct Answer
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__________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Correct Answer
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A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

Correct Answer
verified

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________; and (3) adding new attributes to the product.

Correct Answer
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Correct Answer
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In the hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Correct Answer
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Of what significance to marketing is the family life cycle?

Correct Answer
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Consumers act and purchase differently a...
View Answer

The two major styles of family decision making are

Correct Answer
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In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

Correct Answer
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Consumer socialization refers to

Correct Answer
verified

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of months if needed to find a gift she will use and like,and hopefully keep forever to remember the occasion.Lexi is engaging in

Correct Answer
verified

An example of a marketer-dominated source of information consulted during an external search would include

Correct Answer
verified

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Correct Answer
verified
Perception is the process by which an in...
View Answer

Among the three racial/ethnic subcultures in the United States,African Americans rank as __________ in terms of spending power.

Correct Answer
verified

In the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Correct AnswerverifiedShow Answer

The way people see themselves and the way they believe others see them is referred to as

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Correct AnswerverifiedShow Answer

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Correct AnswerverifiedShow Answer

Subcultures refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

Correct AnswerverifiedShow Answer

A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

Correct AnswerverifiedShow Answer

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) __________; and (3) adding new attributes to the product.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Correct AnswerverifiedShow Answer

Of what significance to marketing is the family life cycle?

Correct AnswerverifiedConsumers act and purchase differently a...View AnswerShow Answer

The two major styles of family decision making are

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In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

Correct AnswerverifiedShow Answer

Consumer socialization refers to

Correct AnswerverifiedShow Answer

Lexi wants to find the perfect gift for her older sister's college graduation.She started looking for the gift last month and expects to spend another couple of months if needed to find a gift she will use and like,and hopefully keep forever to remember the occasion.Lexi is engaging in

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search would include

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How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Correct AnswerverifiedPerception is the process by which an in...View AnswerShow Answer

Among the three racial/ethnic subcultures in the United States,African Americans rank as __________ in terms of spending power.

Correct AnswerverifiedShow Answer

In the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

Correct AnswerverifiedShow Answer

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Consumers act and purchase differently a...
View Answer

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Perception is the process by which an in...
View Answer

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