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Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

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Question 81

Multiple Choice

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The popular cupcake chain Sprinkles,which first launched in Southern California in 2005,recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles.The latter was forced to change its name to Pink Cupcake Shake because it was apparently violating provisions of the

A) Consumer Product Safety Act.
B) Consumer Bill of Rights.
C) Lanham Act.
D) Sherman Antitrust Act.
E) CAN-SPAM Act.

F) None of the above
G) A) and E)

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Question 82

Multiple Choice

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Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

A) ecological
B) regulatory
C) legal
D) competitive
E) technological

F) A) and C)
G) A) and B)

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Question 83

Multiple Choice

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Which of the following would be identified as a social force in an environmental scan?

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Generation X is the label often given to

Marketspace refers to

All of the following are time periods that the U.S.economy experienced a period of recession EXCEPT:

The right to be heard means that

-Consider the Coke-Pepsi photo above.What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?

The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as __________.

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

The purpose of copyright law is to

An Arizona cardiac surgery practice agreed to pay the U.S.Department of Health and Human Services (HHS) a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules.The practice was posting clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible,which drew complaints for failing to protect health information of consumers.HIPAA rules are an example of how __________ forces affect the marketing environment.

Which of the following is a major reason for the violation of ethics codes?

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.Cosco rushed the chair into production to beat its competition before it was properly safety-tested.When some children were injured as a result of this chair,Cosco denied culpability.The firm said that only a few consumers had had any trouble with the chair-and probably didn't assemble them correctly.Most consumers,however,were very satisfied with the chair and had no problems with it.Cosco's actions exemplify which of the following philosophies?

All of the following statements about the growth of social networks like Facebook are true EXCEPT:

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the __________ to enjoy these activities.

Recently,certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled.This action protected consumers' right to

Who said the following quote: "There is one and only one social responsibility of business-to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game,which is to say,engages in open and free competition without deception or fraud."?

-Consider the 3M Scotchgard photo above.3M voluntarily stopped the production of its popular Scotchgard because a chemical used in its manufacture was found in the tissues of both animals and humans and the company feared there could be health affects at high levels.The moral philosophy 3M used in making this decision was an example of __________.