A) marketing strategy
B) marketing program
C) macromarketing tactic
D) micromarketing tactic
E) customer relationship management
G) B) and C)
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A) two or more people,a method of assessing needs,a way to communicate,and an exchange
B) two or more people,a product,a reasonable price,and a place to make an exchange
C) a quality product,a fair price,a clever method of promotion,and a place where a customer can buy the product
D) two or more parties with unsatisfied needs,a desire and an ability to satisfy them,a way to communicate,and something to exchange
E) an ability to see a hidden trend within an environmental force,a product,and an affordable and actionable advertising campaign
G) B) and E)
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A) the trade of things of value between buyer and seller so that each is better off after the trade.
B) the negotiation phase between the manufacturer and the seller.
C) the financial remuneration (monetary payment) for a product or service.
D) the transport of tangible goods to new owners.
E) the practice of swapping products and services for other products and services rather than for money.
G) A) and D)
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A) Needs are far more influential than wants with respect to marketing decision making.
B) Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
C) Wants occur when a person feels deprived of basic necessities such as food,clothing,and shelter while needs are determined by a person's knowledge,culture,or personality.
D) Needs occur when a person feels deprived of basic necessities such as food,clothing,and shelter while wants are determined by a person's knowledge,culture,or personality.
E) Needs and wants are exactly the same.
G) None of the above
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A) economic,since few can afford a newspaper today
B) competitive,resulting from new,smaller local newspapers that are flourishing
C) technology,since high-speed printing presses have become more easy to use
D) social,resulting from changing consumer preferences for information delivered online
E) regulatory,since the government has provides tax incentives for paper products
G) A) and D)
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A) purchasing
B) marketing
C) human resources
D) accounting
E) information systems
G) A) and D)
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A) ultimate consumers
B) situational buyers
C) primary buyers
D) a target market
E) household prospects
G) All of the above
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A) marketing strategy.
B) macromarketing agenda.
C) micromarketing agenda.
D) marketing program.
E) marketing concept.
G) D) and E)
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D
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A) a product.
B) the price.
C) promotion.
D) the place or distribution.
E) transportation.
G) B) and E)
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A) the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line.
B) the specific ratio within a budget that divides resources between advertising,sales promotion,and personal selling.
C) the marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem.
D) the allocation of resources within a firm towards individual marketing programs.
E) the environmental forces-social,economic,technological,competitive,and regulatory-that impact the marketing decisions for a particular product at any given time.
G) B) and D)
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A) moms with school-age children who pack a simple healthy lunch for them.
B) business people looking for a fulfilling breakfast at the office.
C) business travelers on the run.
D) teenagers who are hungry for an after-school snack.
E) baby boomers who are trying to lose weight.
G) A) and B)
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A) 33
B) 50
C) 67
D) 75
E) 94
G) A) and E)
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A) the negotiation phase between the manufacturer and the seller.
B) the financial remuneration (monetary payment) for a product or service.
C) the trade of things of value between buyer and seller so that each is better off after the trade.
D) the bartering of products and services between non-governmental organizations or individuals.
E) the practice of swapping products and services for other products and services rather than for money.
G) A) and D)
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A) that Scotch tape had outgrown its usefulness to students.
B) to make new products that have higher quality.
C) that the average backpack was already too heavy.
D) that it would be reasonable to put Post-it Flags together with a highlighter.
E) to determine the ratio of 3M products to study aid products of other competitors.
G) B) and D)
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D
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A) an organization can be environmentally conscious while still satisfying its customers and remaining competitive in the market.
B) an organization can use a customer's sense of social responsibility to its own advantage even though the effects are minimal.
C) if a company uses recycled materials,it can always charge more than what a product is actually worth.
D) it is more important to act in a socially responsible manner than to consider the profits and goals of the organization.
E) the first brand that creates a new product gets to charge the highest price and make the greatest profits.
G) C) and D)
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A) consists of the benefits or customer value received by its sellers.
B) is the cluster of benefits that an organization promises customers to satisfy their needs.
C) is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
D) consists of items that the consumer purchases frequently,conveniently,and with a minimum of shopping effort.
E) is the set of intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
G) All of the above
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A) product
B) price
C) promotion
D) place
E) process
G) None of the above
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Students' examples will differ,but each ...View Answer
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A) the orientation of an organization that focuses its efforts on: (1) continuously collecting information about the environment; (2) keeping abreast of the actions of its competitors; and (3) using this information to create customer value.
B) the orientation of an organization that focuses its efforts on: (1) continuously collecting information about customers' needs; (2) sharing this information across departments; and (3) using it to create customer value.
C) the belief that the buying environment for any given industry is volatile and therefore all marketing decisions should be short-term and easily adaptable to change.
D) the belief that the buying environment for any given industry is relatively stable and therefore all marketing decisions should be long-term to prevent loss of focus.
E) the point of view that holds that there is always someone who needs or can benefit from your product,and if one segment fails,there is an even better one somewhere in the "market."
G) B) and D)
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A) The marketing department should work solely with people within its own department.
B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C) The marketing department is only responsible for the 4 Ps,not the 7 Ps.
D) The marketing department is responsible for market research,supervision of product development,and product promotion.
E) The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.
G) C) and D)
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E
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