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Exam 15: Distributing Products

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Question 31

True/False

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Some economists would say that intermediaries add costs to the channel of distribution and need to be eliminated.

A) True
B) False

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Question 32

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Though Hammer's Hardware stores are independently owned, operated, and managed, they have signed an agreement to participate in chain promotions, and cooperate as a unified system of stores. The Hammer's Hardware stores are using a distribution system known as a wholesaler-sponsored chain.

A) True
B) False

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Question 33

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Unlike merchant wholesalers, ________ never actually own the goods they help to distribute.

________ would probably be distributed using an intensive strategy.

Marshall Manufacturing wants to ship a large quantity of its goods across the country. They have contacted Get Gone Shipping, Inc., to find out what the shipment would cost. Get Gone has shown Marshall how it can arrange to use a combination of barges, trains, and trucks to complete the shipment at a low cost. Get Gone's strategy is an example of

Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.

Logistics involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption.

________ deals with moving finished products and information to business buyers and ultimate consumers.

Candy, gum, and popular magazines are usually distributed using a selective distribution strategy.

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Pipelines move liquid products very efficiently and can even move products like coal.

Producers normally provide form utility, but retailers sometimes also provide this type of utility.

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

According to the Connecting Through Social Media box, McDonalds's team of social media professionals used to field constant complaints about the lack of breakfast options on the all-day menu. Upon hearing of the large demand for all-day breakfast, McDonald changed its menu and added to its ________ utility.

________ is the sale of goods and services by telephone.

Placing ads in newspapers and having knowledgeable salespeople to answer customers' questions are ways marketing intermediaries can provide

Which of the following statements about service utility is most accurate? Service utility is

A(n) ________ distribution strategy distributes a product through only a preferred group of retailers in a given area.

Providing buyers with credit terms such as "90 days same as cash" is a way marketing intermediaries can provide time utility to customers.

Electronics Emporium, a chain of stores that specializes in devices and gadgets incorporating cutting-edge technologies, has over 150 stores in large cities throughout the Southeast and Midwest. Electronics Emporium picked the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to a location in under 15 minutes. Electronics Emporium is providing its customers with