FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 15: Distributing Products

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 91

True/False

Review LaterAdd Note

Review Later

A key way for traditional retailers to compete with direct marketing is by providing outstanding service utility.

A) True
B) False

Correct Answer

verified

Show Answer

Question 92

Multiple Choice

Review LaterAdd Note

Review Later

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing ________ utility.

A) psychographic
B) place
C) service
D) form

E) A) and B)
F) None of the above

Correct Answer

verified

Show Answer

Question 93

Multiple Choice

Review LaterAdd Note

________ wholesalers are independently owned and take title to the goods they handle.

The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all of the organizations involved in the supply chain in a timely manner is called multi-modal management.

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

A sales agent is an agent who represents the interests of the consumer in a particular territory when negotiating terms of purchases made directly from a producer.

Items such as snow skis, lawnmowers, and other highly seasonal items are often held in ________ warehouses during the months they are not in demand.

A distribution strategy that puts the product into as many retail outlets as possible is known as an intensive distributive strategy.

Seth supplies shelves of magazines to supermarkets and drug stores. He keeps title to the goods until they are sold and then splits the profits with the retailer. Seth is a drop shipper.

Water transportation has declined to the point where it now accounts for a very small part of transporting goods.

Keegan, a distribution specialist, has been looking for ways to improve the flow of parts and materials from his company's warehouses to the production line, and the movement of work in process throughout the company's factories. These efforts suggest that Keegan's primary interest is in improving his company's inbound logistics.

One way marketing intermediaries improve marketing efficiency is by reducing the number of exchange relationships necessary to move goods through the channel of distribution.

For a supply chain to be efficient, all of the activities must be performed by organizations that are owned by the manufacturer.

________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.

Services that specialize in intermodal shipping are known as intermodal marketing companies.

Which of the following would be the best example of a broker?

Cheapo Depot is a new chain of discount stores. A major part of Cheapo Depot's competitive strategy is likely to be based on keeping its prices lower than those of other types of retailers.

Marketing intermediaries must charge a price for the functions they perform. Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

Marketing intermediaries can provide ________ utility by offering customers affordable credit, free delivery, and product guarantees.