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A monopoly firm can sell 150 units of output for $10 per unit. Alternatively, it can sell 151 units of output for $9.90 per unit. The marginal revenue of the 151st unit of output is


A) -$5.10.
B) -$0.10.
C) $2.45.
D) $5.10.

E) None of the above
F) B) and C)

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​Figure 15-22 The diagram depicts the market situation for a monopoly pastry shop called Bearclaws. ​Figure 15-22 The diagram depicts the market situation for a monopoly pastry shop called Bearclaws.   -​Refer to Figure 15-22. Given that Bearclaws chooses the profit maximizing price and quantity, what profit level will it obtain? A) ​$700. B) ​$980. C) ​$490. D) ​$280. -​Refer to Figure 15-22. Given that Bearclaws chooses the profit maximizing price and quantity, what profit level will it obtain?


A) ​$700.
B) ​$980.
C) ​$490.
D) ​$280.

E) All of the above
F) None of the above

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Table 15-11 The following table shows quantity, price, and marginal cost information for a monopoly: Table 15-11 The following table shows quantity, price, and marginal cost information for a monopoly:   -Refer to Table 15-11. What price should the firm charge to maximize its profit? A) $4 B) $5 C) $6 D) $7 -Refer to Table 15-11. What price should the firm charge to maximize its profit?


A) $4
B) $5
C) $6
D) $7

E) None of the above
F) A) and B)

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Scenario 15-5 An airline knows that there are two types of travelers: business travelers and vacationers. For a particular flight, there are 100 business travelers who will pay $600 for a ticket while there are 50 vacationers who will pay $300 for a ticket. There are 150 seats available on the plane. Suppose the cost to the airline of providing the flight is $20,000, which includes the cost of the pilots, flight attendants, fuel, etc. -Refer to Scenario 15-5. How much additional profit can the airline earn by charging each customer their willingness to pay relative to charging a flat price of $600 per ticket?


A) $15,000
B) $25,000
C) $40,000
D) $70,000

E) B) and C)
F) A) and B)

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Price discrimination explains why Ivy League universities often base tuition costs on students'


A) age.
B) financial resources.
C) high school GPA.
D) gender.

E) B) and D)
F) All of the above

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A monopoly firm can sell 150 units of output for $10 per unit. Alternatively, it can sell 151 units of output for $9.98 per unit. The marginal revenue of the 151st unit of output is


A) -$6.98.
B) -$0.02.
C) $2.45.
D) $6.98.

E) All of the above
F) B) and C)

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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.   -Refer to Table 15-7. What is the marginal cost of the 8th pair of shoes? A) $50 B) $60 C) $90 D) $110 -Refer to Table 15-7. What is the marginal cost of the 8th pair of shoes?


A) $50
B) $60
C) $90
D) $110

E) A) and C)
F) C) and D)

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Which of the following is not an example of a barrier to entry?


A) Mighty Mitch's Mining Company owns a unique plot of land in Tanzania, under which lies the only large deposit of Tanzanite in the world.
B) A college student starts a part-time tutoring business.
C) A novelist obtains a copyright for her new book.
D) A taxi cab driver in New York City obtains a license to legally provide transportation in New York City.

E) B) and D)
F) B) and C)

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Which of the following can eliminate the inefficiency inherent in monopoly pricing?


A) arbitrage
B) cost-plus pricing
C) price discrimination
D) regulations that force monopolies to reduce their levels of output

E) A) and B)
F) C) and D)

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Which of the following statements is correct?


A) If the monopolist's marginal revenue is greater than its marginal cost, the monopolist can increase profit by selling more units at a lower price per unit.
B) If the monopolist's marginal revenue is greater than its marginal cost, the monopolist can increase profit by selling fewer units at a higher price per unit.
C) When a monopolist produces where price equals the minimum of average total cost, it earns a positive economic profit.
D) If the monopolist is earning a positive economic profit, it must be producing where MR = MC.

E) A) and B)
F) A) and C)

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Price discrimination is the business practice of


A) bundling related products to increase total sales.
B) selling the same good at different prices to different customers.
C) pricing above marginal cost.
D) hiring marketing experts to increase consumers' brand loyalty.

E) C) and D)
F) B) and D)

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The simplest way for a monopoly to arise is for a single firm to


A) decrease its price below its competitors' prices.
B) decrease production to increase demand for its product.
C) make pricing decisions jointly with other firms.
D) own a key resource.

E) A) and C)
F) B) and D)

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In a competitive market, a firm's supply curve dictates the amount it will supply. In a monopoly market the


A) same is true.
B) supply curve conceptually makes sense, but in practice is never used.
C) supply curve will have limited predictive capacity.
D) decision about how much to supply is impossible to separate from the demand curve it faces.

E) None of the above
F) A) and D)

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Deadweight loss measures the loss in society's welfare that occurs because a monopolist does not produce the socially efficient level of output.

A) True
B) False

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The profit-maximization problem for a monopolist differs from that of a competitive firm in which of the following ways?


A) A competitive firm maximizes profit at the point where marginal revenue equals marginal cost; a monopolist maximizes profit at the point where marginal revenue exceeds marginal cost.
B) A competitive firm maximizes profit at the point where average revenue equals marginal cost; a monopolist maximizes profit at the point where average revenue exceeds marginal cost.
C) For a competitive firm, marginal revenue at the profit-maximizing level of output is equal to marginal revenue at all other levels of output; for a monopolist, marginal revenue at the profit-maximizing level of output is smaller than it is for larger levels of output.
D) For a profit-maximizing competitive firm, thinking at the margin is much more important than it is for a profit-maximizing monopolist.

E) A) and C)
F) All of the above

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Table 15-3 Consider the following demand and cost information for a monopoly. Table 15-3 Consider the following demand and cost information for a monopoly.   -Refer to Table 15-3. The maximum profit this monopolist can earn is A) $5. B) $15. C) $16. D) $28. -Refer to Table 15-3. The maximum profit this monopolist can earn is


A) $5.
B) $15.
C) $16.
D) $28.

E) None of the above
F) A) and B)

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A monopolist will choose to increase output when


A) market price increases.
B) at all levels of output, marginal cost increases.
C) at the present level of output, marginal revenue exceeds marginal cost.
D) the demand curve shifts to the left.

E) B) and D)
F) A) and D)

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Figure 15-5 Figure 15-5   -Refer to Figure 15-5. A profit-maximizing monopoly will produce an output level of A) Q1. B) Q2. C) Q3. D) Q4. -Refer to Figure 15-5. A profit-maximizing monopoly will produce an output level of


A) Q1.
B) Q2.
C) Q3.
D) Q4.

E) C) and D)
F) B) and D)

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Suppose when a monopolist produces 75 units its average revenue is $10 per unit, its marginal revenue is $5 per unit, its marginal cost is $6 per unit, and its average total cost is $5 per unit. What can we conclude about this monopolist?


A) The monopolist is currently maximizing profits, and its total profits are $375.
B) The monopolist is currently maximizing profits, and its total profits are $300.
C) The monopolist is not currently maximizing profits; it should produce more units and charge a lower price to maximize profits.
D) The monopolist is not currently maximizing profits; it should produce fewer units and charge a higher price to maximize profits.

E) B) and D)
F) A) and B)

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Figure 15-21 Figure 15-21   -Refer to Figure 15-21. Which of the following areas describes the profit of this natural monopolist under socially optimal pricing? A) ABCE B) 0HIL C) 0FGK D) None of the above is correct. -Refer to Figure 15-21. Which of the following areas describes the profit of this natural monopolist under socially optimal pricing?


A) ABCE
B) 0HIL
C) 0FGK
D) None of the above is correct.

E) A) and C)
F) B) and C)

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