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Exam 4: Writing Business Messages

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Question 1

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Brad wants to set up a catering business from his home. He needs to publicize his business and build his credibility with potential customers. Explain how Brad can build his credibility with the help of concrete examples.

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Audience responses to messages depend he...

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Question 2

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"For an older person, he knows a lot about computers." This statement is an example of ________ bias.

A) gender
B) disability
C) age
D) racial

E) B) and D)
F) A) and B)

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Question 3

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Read the following paragraph and add transitions to connect ideas and sentences: The world is getting smaller every day. Most people use electronic gadgets for communication. Distances between countries are shrinking daily. Travel is easier than ever before. Road and rail transit is too slow for modern travelers. Air travel is quick and easy. Cultural and social boundaries are blurring. Ideas, languages, and popular culture spread across the globe almost instantly. National cultures are making way for a unified global culture. Technology has played a major part in globalization.

When you want to point out what has happened without placing blame, it's best to use the passive voice.

When writing the first draft, you should try to get everything right the first time.

________ are words that help the readers understand the connections you're trying to make.

When you want to develop a paragraph by showing how a general idea is broken into specific categories, which of these methods would you use?

Consider using a transition device whenever it might help the reader understand your ideas and follow you from point to point.

A/an ________ sentence has two main clauses, at least one of which contains a subordinate clause.

You're using ________ voice when the subject is being acted upon and when the object comes before the verb.

Using "senior citizens," rather than "old people," when referring to people beyond a certain age is an example of euphemism.

A/an ________ sentence expresses one main thought and one or more subordinate thoughts related to it.

A sentence that expresses one main thought and one or more subordinate thoughts related to it is called a ________.

Grammatical or usage errors detract from your credibility with your audience.

Which of the following sentences uses bias-free language?

Good business writing is very formal in tone.

Which voice will allow you to be diplomatic about pointing out a problem or error?

When you want to use similarities or differences to develop the main idea in a paragraph, which method of development would be the most effective?

To create an effective business writing style, it is a good idea to ________.

Newly coined terms often associated with technology, business, or cultural changes are called ________.