Question 1

The three wows executives in the music industry look for are

Accepted Answer

A)   Song
B)   Brand
C)   Connections
D)   Personality
E)   Brand.F) A) and C)
G) C) and E)

Question 2

The industry ""filter system"" in the representation circle consists of

Accepted Answer

A)   Record labels, movie studios, book publishers, and concert and theater promoters
B)   Music publishers, booking agents, and literary agents
C)   Songwriters, authors, script and stage play authors
D)   Attorneys
E)   TV personalitiesF) A) and B)
G) A) and E)

Question 3

As a band, if you decide to turn your art, performance, or creative works into a professional career you should consider

Accepted Answer

A)   Playing for any gigs that will give you all the drinks and free food possible
B)   Who owns the business of the band
C)   Who owns the name of the band
D)   Press at least 10,000 CDs to sell over the Internet and at shows
E)   Who will control the money earned and pay the billsF) A) and B)
G) B) and D) B,C,E

Question 4

Once you have recorded your song, you'll have to

Accepted Answer

A)   Distribute it
B)   Promote it
C)   Use publicity
D)   Manufacture CDs
E)   Register with ASCAP, BMI, or SESACF) D) and E)
G) A) and D)

Question 5

Branding is tied to this type of research

Accepted Answer

A)   Demographics
B)   Psychographics
C)   Focus groups
D)   Mailed surveysE) B) and D)
F) None of the above

Question 6

An example of an aggrergator in the industry is

Accepted Answer

A)   CD Baby
B)   MCA Records
C)   TRI-Star Pictures
D)   Attorneys
E)   The Harry Fox AgencyF) A) and B)
G) C) and E)

Question 7

Hearing or seeing a new act with the three wows is not important when signing an act.

Accepted Answer

A) True 
 B)False  False

Question 8

A million streams on a provider such as Spotify will generate about $6,000.

Accepted Answer

A) True 
 B)False

Question 9

To be discovered it is wise to

Accepted Answer

A)   Perfect your talents
B)   Wait to be ""discovered""
C)   Increase your knowledge of the arts
D)   Increase your knowledge of the culture and humanities
E)   Increase your knowledge of the business of entertainmentF) All of the above
G) B) and C)

Question 10

The first connection a recording act may have to a new fan is their

Accepted Answer

A)   Image
B)   Brand
C)   Looks
D)   Personality
E)   SoundF) A) and D)
G) B) and D)

Question 11

When it comes to making money from your gigs and royalties

Accepted Answer

A)   Everything is paid in U.S. dollars
B)   You will be paid in the currency of the country where you performed or your products were sold
C)   Different currencies from different countries have the same financial value as U.S. dollars
D)   Different currencies from different countries often are of a different value than U.S. dollars
E)   The total value of the entertainment global market is estimated to be about $1.8 trillion dollarsF) A) and B)
G) B) and C)

Question 12

The chances of a wannabe using computers, software, and posting a video on Youtube and becoming rich and famous are surprising in favor of success.

Accepted Answer

A) True 
 B)False

Question 13

Industry insiders perceive concerts as a time for consumers to sit and listen to the music.

Accepted Answer

A) True 
 B)False

Question 14

Psychographic research is an analysis of the fans desire to enjoy a personalities

Accepted Answer

A)   Recordings
B)   Live performance or show
C)   Livestyle
D)   Fans
E)   TV interviewsF) B) and C)
G) A) and B)

Question 15

The current problems facing the entertainment industry have been caused by

Accepted Answer

A)   The development of the Internet
B)   A change in consumers' behavior as they now acquire products free
C)   Personal devices such as computers and iPhones
D)   A shift in the quality of the programming of entertainment productsE) C) and D)
F) B) and C)

Question 16

The business side of the industry is built on the shoulders of a great story positioned into a sellable product for the purpose of making a profit.

Accepted Answer

A) True 
 B)False  True

Question 17

An act's image is usually tied to their brand.

Accepted Answer

A) True 
 B)False

Question 18

For a beginning artist they should first

Accepted Answer

A)   Develop a musicial style
B)   Send a fully produced Pro Tools recording into the department of A&R at labels
C)   Perform with others in a choir or band to discover the joy of performing with others
D)   Discover their musical genre
E)   Shape their abilities through private lessons and giggingF) A) and D)
G) A) and E)

Question 19

An act's image is usually a one- to two-word descriptor of the emotion consumers might feel when hearing or seeing an artist.

Accepted Answer

A) True 
 B)False

Question 20

Digital products (computers, software, the Internet, and YouTube) increasingly make almost everyone think they can become a rock-and-roll star, glitzy movie star, or famous person overnight.

Accepted Answer

A) True 
 B)False

Exam 2: The Three Wows

The three wows executives in the music industry look for are

Correct AnswerverifiedShow Answer

The industry ""filter system"" in the representation circle consists of

Correct AnswerverifiedShow Answer

As a band, if you decide to turn your art, performance, or creative works into a professional career you should consider

Correct AnswerverifiedB,C,E

Once you have recorded your song, you'll have to

Correct AnswerverifiedShow Answer

Branding is tied to this type of research

Correct AnswerverifiedShow Answer

An example of an aggrergator in the industry is

Correct AnswerverifiedShow Answer

Hearing or seeing a new act with the three wows is not important when signing an act.

Correct AnswerverifiedFalse

A million streams on a provider such as Spotify will generate about $6,000.

Correct AnswerverifiedShow Answer

To be discovered it is wise to

Correct AnswerverifiedShow Answer

The first connection a recording act may have to a new fan is their

Correct AnswerverifiedShow Answer

When it comes to making money from your gigs and royalties

Correct AnswerverifiedShow Answer

The chances of a wannabe using computers, software, and posting a video on Youtube and becoming rich and famous are surprising in favor of success.

Correct AnswerverifiedShow Answer

Industry insiders perceive concerts as a time for consumers to sit and listen to the music.

Correct AnswerverifiedShow Answer

Psychographic research is an analysis of the fans desire to enjoy a personalities

Correct AnswerverifiedShow Answer

The current problems facing the entertainment industry have been caused by

Correct AnswerverifiedShow Answer

The business side of the industry is built on the shoulders of a great story positioned into a sellable product for the purpose of making a profit.

Correct AnswerverifiedTrue

An act's image is usually tied to their brand.

Correct AnswerverifiedShow Answer

For a beginning artist they should first

Correct AnswerverifiedShow Answer

An act's image is usually a one- to two-word descriptor of the emotion consumers might feel when hearing or seeing an artist.

Correct AnswerverifiedShow Answer

Digital products (computers, software, the Internet, and YouTube) increasingly make almost everyone think they can become a rock-and-roll star, glitzy movie star, or famous person overnight.

Correct AnswerverifiedShow Answer

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B,C,E

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False

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True

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