Question 1

Business interest in social networking sites is not surprising if one considers that 83 percent of __________, also called Generation Y, regularly socialize and chat online.

Accepted Answer

The answer of Business interest in social networking sites is...

Question 2

Which of the following is not a standard guide word used in e-mail messages and memos?

Accepted Answer

A)  TO: 
B)  FROM: 
C)  RESPONSE: 
D)  DATE:E) All of the above
F) A) and B)

Question 3

What is the most accurate statement about liability and legal issues related to text messaging?

Accepted Answer

A)  Because text messaging is so informal, messages sent or received cannot create legal liability for a company.
B)  Companies cannot be held responsible if an employee gets into an accident while texting and driving on the job.
C)  Some organizations have instituted detailed digital-age e-policies, offer formal employee training, and use technology tools such as monitoring, filtering, and blocking.
D)  Spam is a concern only with e-mail, not with instant messaging.E) None of the above
F) B) and D)

Question 4

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?

Accepted Answer

A)  Scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
B)  Use a variety of hard-sell tactics to get the word out about his company's products.
C)  Realize that blogs are useful for getting feedback only from customers, not industry experts.
D)  Alonzo should follow all these suggestions.E) All of the above
F) A) and B)

Question 5

The biggest advantage of business blogs is that they potentially reach a far-flung, vast audience.

Accepted Answer

A) True 
 B)False

Question 6

E-mail is appropriate for short, informal messages that request information and respond to inquiries.

Accepted Answer

A) True 
 B)False

Question 7

Because the recipient's name appears in the header of an e-mail message, you don't have to include a greeting at the beginning of your message.

Accepted Answer

A) True 
 B)False

Question 8

The most important part of an e-mail message is the ____________________ line, which summarizes the message's central idea, thus providing quick identification for reading and for filing.

Accepted Answer

The answer of The most important part of an e-mail...

Question 9

Which of the following subject lines is most effective?

Accepted Answer

A)  Help! 
B)  Free Quote 
C)  Attend Our Sales Meeting on January 30 
D)  MeetingE) B) and C)
F) C) and D)

Question 10

A professional blog should provide fresh content regularly.

Accepted Answer

A) True 
 B)False

Question 11

What is the most accurate statement about instant messaging (IM)  and text messaging?

Accepted Answer

A)  Because instant messaging and text messaging are used by so many teenagers, using these tools on the job will make you look immature and unprofessional.
B)  Text messaging requires a short message service (SMS)  supplied by a cell phone service provider or a voice over Internet protocol (VoIP)  service.
C)  Instant messaging and text messaging must be done from a desktop computer.
D)  Text messaging enables you to use the Internet to communicate in real time in a private chat room with one or more individuals.E) B) and D)
F) B) and C)

Question 12

The most important part of an e-mail message is its ____________________.

Accepted Answer

A)  conclusion 
B)  opening greeting 
C)  subject line 
D)  bodyE) A) and B)
F) None of the above

Question 13

When you respond to an e-mail message, a good skill to develop is ___________-editing, which involves inserting your responses to parts of the incoming message, including only the parts of the incoming message to which you are responding.

Accepted Answer

The answer of When you respond to an e-mail message,...

Question 14

Which of the following is a potential risk for businesses that use social media?

Accepted Answer

A)  Productivity loss 
B)  Facing embarrassment if employees make inappropriate or damaging posts 
C)  Attracting the wrath of a huge Internet audience 
D)  All of these are potential risks for businesses that use social media.E) B) and D)
F) A) and B)

Question 15

________ 2.0 is a dynamic, interactive, and highly networked environment where users are empowered, active participants who create content, review products, and edit and share information.

Accepted Answer

The answer of ________ 2.0 is a dynamic, interactive, and...

Question 16

Virtual _______ networks offer secure access to an organization's information from any location in the world that provides an Internet connection,

Accepted Answer

The answer of Virtual _______ networks offer secure access to...

Question 17

Desktop computers remain hugely popular in today's workplace.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements about blogs is most accurate?

Accepted Answer

A)  Blogs are always written by just one person.
B)  Marketing firms are looking closely at blogs because blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools.
C)  Although wikis allow visitors to leave public comments, blogs do not.
D)  Almost all blogs on the Web are active, meaning that posts were published within three months.E) A) and B)
F) C) and D)

Question 19

Justin would like to use text messaging on the job to communicate one-on-one with his customers. What should Justin do first?

Accepted Answer

A)  Contact his customers to let them know he will begin using text messaging to communicate with them.
B)  Ask his supervisor for permission to use text messaging.
C)  Download software that will allow him to send and receive text messages on his smartphone.
D)  Attach a professional photo to his text message account so that his customers will be able to see what he looks like.E) None of the above
F) A) and B)

Question 20

Chatham Industries would like to provide live tech support to its customers. What is the best communication channel for doing this?

Accepted Answer

A)  E-mail 
B)  Blog 
C)  Podcast 
D)  Instant messagingE) A) and B)
F) A) and C)

Exam 7: Short Workplace Messages and Digital Media

What is the most accurate statement about liability and legal issues related to text messaging?

Correct AnswerverifiedShow Answer

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?

Correct AnswerverifiedShow Answer

The biggest advantage of business blogs is that they potentially reach a far-flung, vast audience.

Correct AnswerverifiedShow Answer

Which of the following subject lines is most effective?

Correct AnswerverifiedShow Answer

Because the recipient's name appears in the header of an e-mail message, you don't have to include a greeting at the beginning of your message.

Correct AnswerverifiedShow Answer

The most important part of an e-mail message is the ____________________ line, which summarizes the message's central idea, thus providing quick identification for reading and for filing.

Correct AnswerverifiedShow Answer

Desktop computers remain hugely popular in today's workplace.

Correct AnswerverifiedShow Answer

Virtual _______ networks offer secure access to an organization's information from any location in the world that provides an Internet connection,

Correct AnswerverifiedShow Answer

The most important part of an e-mail message is its ____________________.

Correct AnswerverifiedShow Answer

Business interest in social networking sites is not surprising if one considers that 83 percent of __________, also called Generation Y, regularly socialize and chat online.

Correct AnswerverifiedShow Answer

Which of the following is not a standard guide word used in e-mail messages and memos?

Correct AnswerverifiedShow Answer

________ 2.0 is a dynamic, interactive, and highly networked environment where users are empowered, active participants who create content, review products, and edit and share information.

Correct AnswerverifiedShow Answer

When you respond to an e-mail message, a good skill to develop is ___________-editing, which involves inserting your responses to parts of the incoming message, including only the parts of the incoming message to which you are responding.

Correct AnswerverifiedShow Answer

A professional blog should provide fresh content regularly.

Correct AnswerverifiedShow Answer

E-mail is appropriate for short, informal messages that request information and respond to inquiries.

Correct AnswerverifiedShow Answer

What is the most accurate statement about instant messaging (IM) and text messaging?

Correct AnswerverifiedShow Answer

Which of the following statements about blogs is most accurate?

Correct AnswerverifiedShow Answer

Chatham Industries would like to provide live tech support to its customers. What is the best communication channel for doing this?

Correct AnswerverifiedShow Answer

Justin would like to use text messaging on the job to communicate one-on-one with his customers. What should Justin do first?

Correct AnswerverifiedShow Answer

Which of the following is a potential risk for businesses that use social media?

Correct AnswerverifiedShow Answer

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