FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

Multiple Choice

Review LaterAdd Note

Review Later

Primark,an Irish clothing retailer,uses an overall cost leadership strategy.This could fail if it

A) maintains parity with competitors on low cost.
B) cannot maintain parity on differentiation dimensions requested by customers.
C) exceeds customer expectations.
D) increases its sales prices while maintaining competitor parity.

E) None of the above
F) All of the above

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

Early pioneer in online education,University of Phoenix,has faced increasing challenges from traditional university online programs who are able to offer their programs at the same cost.This is an example of which generic strategy gone wrong:

A) Differentiation.
B) Overall cost leadership.
C) Focus strategy.
D) Low cost leadership.

E) C) and D)
F) A) and B)

Correct Answer

verified

Show Answer

Question 53

Essay

Review LaterAdd Note

Discuss how each stage of the industry life cycle (introduction,growth,maturity,and decline)can play a role in decisions that managers must make at the business level.Provide an example for each stage.

The growth stage of the industry life cycle is characterized by

The most likely time to pursue a harvest strategy is in a situation of

A manufacturing business pursuing cost leadership is likely to

Proctor and Gamble announced that it would sell off or close down up to 100 of its brands.This is an example of which turnaround strategy used by successful companies?

Many firms have achieved success by integrating activities throughout the extended value chain by using ________ to link their own value chain with the value chains of their customers and suppliers.

What are the pitfalls of the overall cost leadership strategy? Provide an example for each pitfall and explain why it is a pitfall.

Piecemeal productivity improvements can be used by a mature business in need of a turnaround.

Ryanair and Spirit Airlines depend upon revenue from services not related to the actual flight.These services increase their

Atlas Door tightly controlled logistics so that it always shipped only fully complete orders to construction sites.In regard to the five forces model,which of the following is a reason this might give them competitive advantage?

The primary aim of strategic management at the business level is

In the ________ stage of the industry life cycle,the emphasis on product design is very high,the intensity of competition is low,and the market growth rate is low.

A firm can differentiate itself in a support activity by purchasing high-quality components to enhance product image such as Apple does with its laptop computers.

At one CVS drugstore,a four-pack of Energizer AA batteries was on sale at 2.99 USD compared with a Duracell four-pack at 4.59 USD.The Duracell market share dropped 2 percent in a recent two-year period,and its profits declined over 30 percent.Why did this happen?

A risk for a firm that tries to attain both cost and differentiation advantages is that it can be stuck in the middle.An example of this is supermarkets because their ________ structure is ________ than discount retailers,and customers do not value their products and services as being high-end such as those offered by Whole Foods.

Hardware chains such as Ace and True Value are losing market share to rivals such as Lowe's and Home Depot in spite of them using a focus strategy.Why?

Primark,a fashion retailer,has found a way to keep its cost structure lower than its rivals by leveraging streamlined logistics,a low marketing budget,and negotiating bargain prices from its suppliers.They are using a(n) ________ strategy.

Porsche has enhanced power over buyers because its strong reputation makes buyers more willing to pay a premium price.This ________ rivalry,since buyers become ________ price-sensitive.