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Exam 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Question 31

True/False

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The Kraft Heinz Company makes MiO Drops.This is an example of a high-tech source of innovation.

A) True
B) False

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Question 32

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In a typical corporation,which of the following factors does not determine how entrepreneurial projects will be pursued?

A) structural features that guide and constrain action
B) corporate culture
C) organizational systems that foster learning and manage rewards
D) number of innovation projects in the pipeline

E) A) and B)
F) B) and D)

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Question 33

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What do Taco Bell,Mondelez,General Electric,Tyco,and MasterCard have in common as they work to be innovative?

________ produce fundamental changes that can transform a company or even revolutionize an industry,while ________ enhance existing practices and often represent evolutionary applications of fundamental breakthroughs.

Real options analysis (ROA) is an investment analysis tool from the field of finance.When applied to entrepreneurship,it suggests a path that companies can use to manage the ________ associated with launching ________ ventures.

Which of the following do corporate business incubators typically not provide?

Whereas ________ are willing to violate procedures and operate outside normal channels,________ gather hard data and develop a strong case for why a project should be killed.

After witnessing the emergence of eBay and Amazon,Marc Benioff questioned why computer software was still sold in boxes rather than leased with a subscription and downloaded through the Internet.This was the genesis of Salesforce.com,a firm with over 6.7 billion USD in sales in 2016.This is an example of which innovator DNA trait?

The innovation dilemma known as "seeds versus weeds" refers to

Walmart has an aggressive pricing structure that has forced smaller,local retailers out of business in many markets.Local cities responded with regulations that make it difficult for Walmart to move into or expand operations in these areas.This is an example of

Two common forms of a focused approach to corporate entrepreneurship include ________ and ________.

First movers in an industry often capture above-average profits but usually find it difficult to maintain early market share gains.

Which of the following is not part of a culture of entrepreneurship?

From watching his wife struggle to keep track of the family finances,Intuit founder Scott Cook identified the need for easy-to-use financial software that provided a single place for managing bills,bank accounts,and investments.This is an example of which innovator DNA trait?

According to researchers from Drexel University and Rutgers University as presented in the Journal of Management,in industries that rely heavily on intellectual capital,such as technology,life sciences,or the arts,the loss of talented employees may have an unexpected benefit for the organization.While turnover of star scientists did disrupt innovation related to existing lines of research in the companies,it also increased the rate of innovation in previously unexplored areas.Companies adapt to the loss of talent by exploring products,brands,and methods they may not have otherwise considered.Which of the following statements is not a key takeaway from this research?

What is the difference between product innovation and process innovation? How is each used?

What is real options analysis (ROA)as it applies to entrepreneurship and when is it appropriate to be used in this context?

Which habit is most directly related to the innovative process that managers should acquire as they start to build the innovative DNA needed to be more successful innovators in the future?

Exit champions are often reluctant to gather hard data about a venture because it might kill the project.

One of the following is not a question that should be answered when evaluating the performance of corporate venturing efforts.Which is it?