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What are tasks performed by people that customers will buy to satisfy a want or need?


A) Goods
B) Services
C) Production
D) Productivity

E) A) and C)
F) A) and B)

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If you were thinking about a washing machine as a system which of the following represents the outputs?


A) The dirty clothes,water,and detergent.
B) The clean clothes.
C) The wash and rinse cycle.
D) The light indicating that the washer is off balance and has stoppeD.

E) All of the above
F) C) and D)

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If you were thinking about a home theater system which of the following represents the inputs?


A) The DVD player,DVD movie,speakers,TV,and electricity.
B) Playing the movie including the audio through the speakers and the video on the TV.
C) A message stating that the disk is dirty and cannot be played.
D) Spinning the disk to play,pause,rewind,or fast forwarD.

E) All of the above
F) C) and D)

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Which one of Porter's Five Forces is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market?


A) Threat of new entrants.
B) Threat of substitute products or services.
C) Threat of buyer power.
D) Supply chain competition.

E) B) and C)
F) A) and C)

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Business intelligence is information collected from multiple sources.Which of the following provides an example of a source that would be included in business intelligence?


A) Suppliers.
B) Customers.
C) Competitors.
D) All of the above.

E) B) and D)
F) All of the above

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Which of the below represents a company in a supply chain?


A) Customer and competitor.
B) Supplier and competitor.
C) Knowledge worker and supplier.
D) Supplier and customer.

E) C) and D)
F) B) and D)

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Imagine you are creating a new product to sell in an up-and-coming market.Which of the below statements indicates that it would be difficult for you to enter this new market?


A) The threat of new entrants force is high in the up-and-coming market.
B) The threat of new entrants force is low in the up-and-coming market.
C) The threat of new entrants force is high during the summer months in the up-and-coming market.
D) All of the above depending on the time of year.

E) None of the above
F) A) and B)

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A variable is a business intelligence characteristic that stands for a value that cannot change over time.

A) True
B) False

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Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents buyer power in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water,fruit juice,coffee.

E) A) and D)
F) B) and D)

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Goods are material items or products that customer's will buy to satisfy a want or need.

A) True
B) False

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Cheryl Steffan is the operations manager for Nature's Bread Company,which specializes in providing natural products for health conscious individuals.Cheryl is responsible for compiling,analyzing,and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day.Which of the following is an example of knowledge that Cheryl would be using to successfully perform her job?


A) Craig Newmark is customer number 15467.
B) Compare the costs of supplies including energy over the last five years to determine the best-selling product by month.
C) Best-selling product by day
D) Best-selling product changes when Tony the best baker is working.

E) A) and C)
F) All of the above

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A ____________ is the confirmation or validation of an event or object.

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Competitive intelligence is information collected from multiple sources such as suppliers,customers,competitors,partners,and industries that analyzes patterns,trends,and relationships for strategic decision making.

A) True
B) False

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According to Porter's three generic strategies,Walmart is following a business strategy that focuses on 'broad market and low cost'.

A) True
B) False

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Cheryl Steffan is the operations manager for Nature's Bread Company,which specializes in providing natural products for health conscious individuals.Cheryl is responsible for compiling,analyzing,and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day.Which of the following is an example of the type of information Cheryl would be using to successfully perform her job?


A) Craig Newmark is customer number 15467.
B) Compare the costs of supplies including energy over the last five years to determine the best-selling product by month.
C) Best-selling product by day.
D) Best-selling product changes when Tony the best baker is working.

E) A) and B)
F) A) and C)

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Which of the following represents the types of data commonly found in the marketing department?


A) Monetary datA.
B) Transactional data.
C) Production data.
D) Employee data.

E) A) and B)
F) A) and D)

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Broad differentiation,broad cost leadership,and _________ create the three generic strategies identified by Porter.


A) Narrow market leadership
B) High cost versus low cost
C) Focused strategy
D) None of the above

E) B) and D)
F) C) and D)

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Which of the following provides an example of data?


A) Who are my best customers?
B) What is my best-selling product?
C) What is my worst-selling product?
D) Who is customer number 12345XX?

E) None of the above
F) All of the above

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What is a way of monitoring the entire system in a company,by viewing the multiple inputs being processed to produce outputs?


A) Feedback thinking.
B) Systems thinking.
C) Output management.
D) Operational thinking.

E) B) and C)
F) A) and B)

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Gina Brooks works for Aquarium Retail Services selling high-end salt water fish and tank supplies.Aquarium Retail Services is the current market leader in Gina's city.Gina has recently been approached by Deep Blue Incorporated with an opportunity to run its corporate nation-wide marketing and sales division.Gina decides to jump at the opportunity! Deep Blue is attempting to gain a competitive ________ by stealing its competitor's key employees.


A) Power
B) Entry Barrier
C) Advantage
D) Loyalty

E) A) and D)
F) B) and C)

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