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A firm is most likely to pursue a global standardization strategy when:


A) it wants to implement a high-cost strategy on a global scale.
B) it wants to reduce consumer surplus.
C) there are no universal needs to be served.
D) there are strong demands for local responsiveness.
E) there are strong pressures for cost reduction.

F) A) and E)
G) A) and D)

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Who among the following should be viewed as part of a firm's infrastructure?


A) Procurement manager
B) Top management
C) Production manager
D) Research and development scientist
E) Marketing personnel

F) D) and E)
G) A) and D)

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Which of the following strategies is a firm most likely to pursue when it simultaneously faces both strong cost pressures and strong pressures for local responsiveness?


A) Global standardization strategy
B) Localization strategy
C) International strategy
D) Transnational strategy
E) Nationalization strategy

F) B) and D)
G) C) and D)

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Which of the following is most likely to necessitate the delegation of marketing functions to national subsidiaries?


A) Differences in distribution channels
B) Pressures for decreasing consumer surplus
C) Lack of product customization
D) Pressures for increasing economies of scale
E) Pressures for increasing consumers' reservation price

F) A) and B)
G) C) and E)

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One key to progressing downward on the experience curve is to decrease the volume produced by a single plant.

A) True
B) False

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The _____ function of a value chain ensures that the company has the right mix of skilled people to perform its value creation activities effectively.


A) finance
B) marketing
C) human resource
D) logistics
E) marketing and sales

F) B) and C)
G) A) and B)

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The price a firm charges for a good or service is typically less than the value placed on that good or service by the customer.This is because the consumer captures some of that value in the form of what economists call a _____.


A) firm value
B) consumer surplus
C) customer loyalty
D) firm deficit
E) profit growth

F) A) and B)
G) A) and C)

Correct Answer

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A number of studies have observed that a product's production costs decline by some quantity about each time _____ doubles.


A) annual output
B) cumulative output
C) workforce
D) fixed investment
E) foreign domestic investment

F) B) and D)
G) B) and C)

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The term _____ refers to the totality of a firm's organization,including its organizational structure,control systems,incentives,processes,and people.


A) primary structure
B) organization architecture
C) organizational hierarchy
D) organizational model
E) management structure

F) A) and B)
G) A) and E)

Correct Answer

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