A) a single product or service identification code used to identify items for strategic marketing planning purposes.
B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
C) a strategic product that has a unique brand, size, or price.
D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
G) A) and D)
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A) organizational foundation
B) organizational tactics
C) organizational mission
D) organizational direction
E) organizational strategies
G) A) and B)
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A) viable mission.
B) competitive advantage.
C) tactical innovation.
D) core benefit.
E) sales orientation.
G) A) and E)
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A) competitive advantage.
B) set of core values.
C) core benefit proposition.
D) marketing edge.
E) viable mission.
G) A) and C)
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A) a measure of the quantitative value or trend of a marketing activity or result.
B) a form of linear trend analysis used to project future profits based on existing marketing plans.
C) one of a series of mathematical formulas used to calculate potential profits based upon different scenarios of the forces in the marketing environment.
D) information about an organization's core values and code of ethics so marketers can quickly spot deviations and take corrective actions.
E) the value of a product in terms of its contribution to employee welfare.
G) C) and D)
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A) the cluster of benefits that an organization promises customers to satisfy their needs.
B) those characteristics of a product that make it superior to competitive substitutes.
C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D) actions taken by a firm with the sole intent of putting a competitor out of business.
E) the added value given to a product beyond the functional benefits provided.
G) D) and E)
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A planning gap is the difference between...View Answer
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A) It provides new college graduates as teachers in urban and rural public schools in the United States.
B) It works to end corneal blindness worldwide by finding cornea donors and creating tissue banks.
C) It provides education and small business loans to women in impoverished areas so that they can help themselves.
D) It offers free rehabilitation services for injured U.S. veterans returning from overseas conflict.
E) It offers tax credits to small businesses to employ at-risk youth in their communities.
G) None of the above
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A) gap analysis.
B) the strategic marketing process.
C) situational analysis.
D) synergy analysis.
E) diversification analysis.
G) C) and D)
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A) marketing tactics
B) business plan
C) product protocol
D) marketing plan
E) marketing strategy
G) B) and E)
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A) establishing the budget.
B) developing the marketing program.
C) setting goals.
D) auditing the marketing plan.
E) conducting a situation (SWOT) analysis.
G) All of the above
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A) business.
B) commerce.
C) marketing.
D) competitive set.
E) product grouping.
G) A) and C)
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A) product development
B) market development
C) diversification
D) market saturation
E) market penetration
G) A) and B)
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A) Step 1: situation (SWOT) analysis; Step 2: market-product focus and goal setting; and Step 3: the marketing program
B) Step 1: analysis; Step 2: planning; and Step 3: implementation
C) Step 1: set market and product goals; Step 2: select target markets and find points of difference; and Step 3: position the product
D) Step 1: identify industry trends; Step 2: analyze competitors; and Step 3: assess own organization
E) Step 1: Why do we exist?; Step 2: What will we do?; and Step 3: How will we do it?
G) A) and E)
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A) market aggregation.
B) market segmentation.
C) product sorting.
D) product grouping.
E) mass marketing.
G) B) and D)
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A) market segmentation and targeting strategy.
B) price strategy.
C) place strategy.
D) promotion strategy.
E) product/service strategy.
G) A) and C)
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A) a nongovernmental organization that serves its customers but does not have profit as an organizational goal.
B) a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
C) a publicly owned organization that serves the general population.
D) a group of people united through contractual or corporate ownership.
E) a privately owned organization that serves its customers to earn a profit so that it can survive.
G) A) and E)
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A) sustainability doctrines.
B) goals and objectives.
C) core values.
D) moral imperatives.
E) functional strategy.
G) D) and E)
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A) an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
B) an organization's corporate tactical or action plan.
C) statement of an accomplishment of a task to be achieved by a certain time.
D) a statement of the organization's function in society, often identifying its customers, markets, product, and technologies.
E) a road map for the entire organization for a specified future period of time, such as one or five years.
G) D) and E)
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A) is based solely on company perception rather than actual data.
B) considers all factors that might impact an SBU's value to an organization.
C) acts as a strong motivational tool for employees in SBUs that have been labeled "dogs" or "question marks."
D) forces a firm to place each of its SBUs in the growth-share matrix, which in turn suggests which SBUs will be cash producers or cash users in the future.
E) identifies specific marketing strategies and marketing tactics on how to solve SBU shortcomings.
G) B) and D)
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