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The logistics industry has sales of $800 billion per year.If a third party logistics provider had sales of $8 billion, what would its market share be? Be sure to define market share and show your work in your answer.

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Market share is the ration of sales reve...

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When developing marketing programs for new offerings, marketing may provide staff to serve as part of a(n) _________ of specialists from all the functional units who are mutually accountable to a common set of performance goals.


A) department
B) systems group
C) organization
D) cross-functional team
E) business consortium

F) None of the above
G) A) and C)

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George Zimmer the CEO of Men's Wearhouse is known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring, "You'll like the way you look, I Guarantee it!" He also says that to be successful, "You've got to have a company that starts with trust and fairness." He aims to keep his employees happy and loyal.His philosophy sets the


A) ethical tone.
B) behavioral standards.
C) organizational culture.
D) corporate identity.
E) behavioral protocol.

F) A) and E)
G) B) and C)

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An organization's foundation can be broken into three key elements.They are


A) organizational culture, production capabilities, market performance.
B) mission statement, financial capabilities, product potential.
C) corporate management, departmental teams, individual employees.
D) corporate strategies, departmental goals, and functional tactics.
E) core values, mission, and organizational culture.

F) C) and D)
G) A) and E)

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Organizations that develop similar offerings, when grouped together, create a(n)


A) conglomerate.
B) merger.
C) industry.
D) competitive landscape.
E) monopoly.

F) A) and E)
G) A) and B)

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What are the four components of the implementation phase of the strategic marketing process?

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There are four components of the impleme...

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Core values refer to


A) the cultural ethos of an organization.
B) proprietary values of a firm.
C) written mission statements expressing a firm's goals and objectives.
D) the fundamental, passionate, and enduring principles that guide its conduct over time.
E) the personal moral and ethical codes of a firm's management.

F) A) and D)
G) D) and E)

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The marketing strategy of developing new products and selling them in new markets is referred to as


A) product penetration.
B) product-market evolution.
C) market development.
D) diversification.
E) market penetration.

F) None of the above
G) B) and E)

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Cross-functional teams refer to


A) members of an organization who have been trained in multiple disciplines so they can easily move from one job responsibility to another.
B) situations where two departments within the same company have opposing views as to how a product should be managed.
C) departments within an organization that carry out multiple functions due to financial limitations or constraints within the company.
D) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E) departments within an organization who manage the same product but in distinctly different ways to distinctly different target markets.

F) B) and C)
G) A) and E)

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FIGURE 2-15 FIGURE 2-15 -Identify the three steps in the planning phase of the strategic marketing process shown in Figure 2-15 above.Name them according to cells A, B, and C. Cell A: Situation (SWOT) analysis - organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats. -Identify the three steps in the planning phase of the strategic marketing process shown in Figure 2-15 above.Name them according to cells A, B, and C. Cell A: Situation (SWOT) analysis - organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.

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Cell A: Situation (SWOT) analysis - orga...

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Business firm refers to


A) a highly stylized protocol of productivity with a clear division of roles and responsibilities.
B) a legal entity of people engaged in business activities solely with the intent of serving a population but without the intent of making a profit.
C) a privately owned organization that serves its customers to earn a profit so that it can survive.
D) a group of people or firms united through contractual or corporate ownership.
E) a publicly owned and operated organization that serves the general population by offering specialized goods or services.

F) A) and D)
G) A) and C)

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FIGURE 2-3 FIGURE 2-3 -Among the buttons in the left hand column of Figure 2-3 above, one is in a slightly different color (actually in orange) , showing that it is the product category for all the graphs on the dashboard.So to which product category does Figure 2-3 refer? A) electronics B) hardware C) software D) peripherals E) photo -Among the "buttons" in the left hand column of Figure 2-3 above, one is in a slightly different color (actually in orange) , showing that it is the "product category for all the graphs on the dashboard.So to which product category does Figure 2-3 refer?


A) electronics
B) hardware
C) software
D) peripherals
E) photo

F) All of the above
G) C) and D)

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One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.By dividing each dimension into high and low categories, the matrix contains four cells as shown in Figure 2-6 above.Identify and explain each quadrant represented by A, B, C, and D in the four quadrants of the matrix.

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BCG has given specific names and descrip...

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FIGURE 2-7 FIGURE 2-7 -See Figure 2-8 above.A Florida based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power.It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision there were several factors that had to be taken into consideration: They have a great reputation with their flashlights and don't want to ruin it.Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly.They would have to rely on someone else to manufacture and package the survival kits.And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen.The company's need to refit their factory would fall in which quadrants of the grid? A) Quadrant A B) Quadrant B C) Quadrant C D) Quadrant D E) Quadrants A and D -See Figure 2-8 above.A Florida based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that resulted in a loss of power.It is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision there were several factors that had to be taken into consideration: They have a great reputation with their flashlights and don't want to ruin it.Their physical plant could be refitted relatively easily to make small generators, but it would be rather costly.They would have to rely on someone else to manufacture and package the survival kits.And, although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen.The company's need to refit their factory would fall in which quadrants of the grid?


A) Quadrant A
B) Quadrant B
C) Quadrant C
D) Quadrant D
E) Quadrants A and D

F) None of the above
G) B) and D)

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FIGURE 2-7 FIGURE 2-7 -According to Figure 2-7 above, what type of strategic analysis tool is represented by the graphic? A) calibrated marketing process B) strategic marketing process C) situational marketing process D) Boston Consultant Group E) diversification analysis -According to Figure 2-7 above, what type of strategic analysis tool is represented by the graphic?


A) calibrated marketing process
B) strategic marketing process
C) situational marketing process
D) Boston Consultant Group
E) diversification analysis

F) A) and B)
G) B) and C)

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FIGURE 2-4 FIGURE 2-4 -A marketing manager for Ben and Jerry's, has been provided with a dashboard display for business activity.In Figure 2-4 above, notice that dollar sales for 2010 were $240 million and in 2011 they were $250 million.What simple formula was used to calculate the dollar sales for each of these years? A) Dollar sales ($) = average price multiplied by quantity sold. B) Dollar sales ($) = average price multiplied by quantity manufactured. C) Dollar sales ($) = average cost of goods sold minus fixed costs. D) Dollar sales ($) = average cost of goods sold minus variable costs. E) Dollar sales ($) = average price minus shrinkage rate. -A marketing manager for Ben and Jerry's, has been provided with a dashboard display for business activity.In Figure 2-4 above, notice that dollar sales for 2010 were $240 million and in 2011 they were $250 million.What simple formula was used to calculate the dollar sales for each of these years?


A) Dollar sales ($) = average price multiplied by quantity sold.
B) Dollar sales ($) = average price multiplied by quantity manufactured.
C) Dollar sales ($) = average cost of goods sold minus fixed costs.
D) Dollar sales ($) = average cost of goods sold minus variable costs.
E) Dollar sales ($) = average price minus shrinkage rate.

F) D) and E)
G) B) and E)

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SBUs with a low share of high-growth markets are referred to as


A) dogs.
B) cash cows.
C) question marks.
D) stars.
E) mules.

F) A) and C)
G) A) and E)

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What is the difference between marketing strategies and marketing tactics?

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A marketing strategy is the means by whi...

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Two major ways for a company to benefit from taking a market penetration approach would be


A) sell more product at the same price or sell the same amount of product at a lower price.
B) sell more product at the same price or sell the same amount of product at a higher price.
C) find a new market and sell the product at a much higher price.
D) alter the product and sell it to a different market.
E) charge a higher price but reduce the quantity distributed.

F) B) and E)
G) C) and D)

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Customers are the reason an organizations exists.Customer __________ can be measured with surveys or by the number of customer complaints it receives.


A) satisfaction
B) responsibility
C) value
D) beliefs
E) welfare

F) All of the above
G) A) and D)

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