Question 1

China,Japan,and South Korea combine for about _________ percent of the total U.S.balance of trade deficit.

Accepted Answer

A)   30
B)   50
C)   65
D)   80
E)   95F) None of the above
G) B) and E)

Question 2

Figure 7-7
-Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels within a foreign nation can be very long or surprisingly short.Which letter in the figure represents these channels?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "E"F) A) and B)
G) B) and E)

Question 3

Figure 7-1
-According to Figure 7-1 above,which of the following countries is the world's leading exporter?

Accepted Answer

A)   United States
B)   France
C)   China
D)   Germany
E)   JapanF) A) and B)
G) A) and C)

Question 4

Foreign Corrupt Practices Act

Accepted Answer

A)   has different levels of punishment based upon the wealth of the host nation.
B)   regulates only the behavior of U.S. businesses conducting business within the United States.
C)   makes the theft of trade secrets by foreign entities a federal crime in the United States.
D)   is a unilateral agreement the United States made with several developing nations.
E)   makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) A) and C)
G) C) and D)

Question 5

though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Accepted Answer

A)   English, Japanese, and German.
B)   English, French, and Spanish.
C)   Japanese, Spanish, and French.
D)   Japanese, Spanish, and English.
E)   Spanish, English, and Chinese.F) C) and E)
G) C) and D)

Question 6

American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA,is a slogan that reflects

Accepted Answer

A)   the American value of working hard for your money.
B)   patriotism in a time of political uncertainty.
C)   an American attitude of consumer ethnocentrism.
D)   a promotional campaign by an American manufacturer.
E)   the American value of capitalism.F) B) and E)
G) A) and C)

Question 7

EU has benefited its member nations because

Accepted Answer

A)   there is immunity against world recessions.
B)   there is a common language advantage among EU consumers.
C)   most companies within the EU are engaging in strategic global partnerships.
D)   there is a legally binding code of economic conduct.
E)   firms do not need to market their products and services on a nation-by-nation basis.F) None of the above
G) D) and E)

Question 8

Kit Kat Bar Photo
-Consider the Kit Kat Bar photo above.Nestlé markets its Kit Kat bar globally,including Japan.In Japan,"Kit Kat" means "I will win." Experienced global marketers are concerned with _________,which involves using interpreters to ensure that words used in brand names or advertisements in a foreign market do not cause problems with or errors in meaning.

Accepted Answer

A)   unispeak
B)   back translation
C)   semiotics
D)   semantic symbolism
E)   linguistic exchangeF) None of the above
G) A) and D)

Question 9

in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global product strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) None of the above
G) A) and E)

Question 10

European Union (EU) in mid-2012 consisted of 27 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of goods,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU as of mid-2012?

Accepted Answer

A)   Latvia
B)   Greece
C)   Ireland
D)   Switzerland
E)   EnglandF) All of the above
G) C) and D)

Question 11

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Accepted Answer

Indirect exporting is when a firm sells ...

Question 12

Which of the following examples best demonstrates a company's appreciation for another country's values?

Accepted Answer

A)   A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered) .
B)   In Brazil, an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows.
C)   In Japan, a spa owner created special exercise classes for husbands and wives.
D)   In India, a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not.
E)   Calvin Klein reduced the number of outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations.F) B) and D)
G) A) and D)

Question 13

Bottom of the pyramid refers to

Accepted Answer

A)   the largest and most powerful socioeconomic group of people in the world whose combined buying power essentially dominates the world's economy.
B)   the tenth lowest firm, in terms of market share, within any given industry.
C)   the last link in the chain between the manufacturer and the ultimate consumer.
D)   the department within a firm with the least input into how the organization operates.
E)   the largest, but poorest socioeconomic group of people in the world.F) A) and B)
G) None of the above

Question 14

__________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Accepted Answer

A)   transcontinental
B)   multidomestic
C)   international
D)   multinational
E)   transnationalF) B) and D)
G) A) and E)

Question 15

Values refer to

Accepted Answer

A)   personally or socially held core beliefs that are consistent within a given culture.
B)   the beliefs that dictate a person's behavior, which are often derived from a religious code of conduct.
C)   personally or socially preferable modes of conduct or states of existence that tend to persist over time.
D)   the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others.
E)   those personal traits regarding honesty and integrity as well as one's preferable modes of conduct or states of existence that have been passed down from generation to generation.F) None of the above
G) B) and E)

Question 16

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.It accepted payment in oil,which it then sold for cash to pay for media advertising in the United States.This is an example of

Accepted Answer

A)   a quota.
B)   countertrade.
C)   balance of trade.
D)   competitive advantage.
E)   a trade feedback effect.F) A) and B)
G) A) and C)

Question 17

global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Accepted Answer

A)   licensing.
B)   local assembly.
C)   a joint venture.
D)   direct investment.
E)   local manufacturing.F) A) and B)
G) B) and C)

Question 18

is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Accepted Answer

Back translation is where a translated w...

Question 19

Microfinance refers to

Accepted Answer

A)   the practice of offering small, collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities in exchange for a percentage of future profits rather than repaying of loans.
B)   the practice of offering small, collateral-free loans to individuals who otherwise would not have access to the capital necessary to begin small businesses or other income-generating activities.
C)   the lending of money contingent upon a daily accounting of all expenditures made and all income generated.
D)   the day-to-day expenses such as coffee for the office, flowers for anniversaries, etc. that are considered too small or too insignificant to be itemized and instead are listed as discretionary funds.
E)   the expenditures within an individual household assigned to each individual family member whether they personally generate income or not.F) A) and B)
G) A) and E)

Question 20

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.

Accepted Answer

A)   franchising
B)   cooperative
C)   multiparty
D)   mutual
E)   joint ventureF) A) and D)
G) A) and C)

Exam 7: Understanding and Reaching Global Consumers and Markets

Figure 7-1 -According to Figure 7-1 above,which of the following countries is the world's leading exporter?

Correct Answer
verified

though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct Answer
verified

American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA,is a slogan that reflects

Correct Answer
verified

Values refer to

Correct Answer
verified

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.

Correct Answer
verified

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels within a foreign nation can be very long or surprisingly short.Which letter in the figure represents these channels?

Correct Answer
verified

Foreign Corrupt Practices Act

Correct Answer
verified

in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global product strategy?

Correct Answer
verified

Microfinance refers to

Correct Answer
verified

Bottom of the pyramid refers to

Correct Answer
verified

China,Japan,and South Korea combine for about _________ percent of the total U.S.balance of trade deficit.

Correct Answer
verified

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Correct Answer
verified
Indirect exporting is when a firm sells ...
View Answer

European Union (EU) in mid-2012 consisted of 27 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of goods,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU as of mid-2012?

Correct Answer
verified

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.It accepted payment in oil,which it then sold for cash to pay for media advertising in the United States.This is an example of

Correct Answer
verified

EU has benefited its member nations because

Correct Answer
verified

is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Correct Answer
verified
Back translation is where a translated w...
View Answer

global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Correct Answer
verified

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct Answer
verified

__________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct Answer
verified

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Figure 7-1 -According to Figure 7-1 above,which of the following countries is the world's leading exporter?

Correct AnswerverifiedShow Answer

though there are hundreds of different languages and dialects,the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA,is a slogan that reflects

Correct AnswerverifiedShow Answer

Values refer to

Correct AnswerverifiedShow Answer

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.

Correct AnswerverifiedShow Answer

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels within a foreign nation can be very long or surprisingly short.Which letter in the figure represents these channels?

Correct AnswerverifiedShow Answer

Foreign Corrupt Practices Act

Correct AnswerverifiedShow Answer

in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global product strategy?

Correct AnswerverifiedShow Answer

Microfinance refers to

Correct AnswerverifiedShow Answer

Bottom of the pyramid refers to

Correct AnswerverifiedShow Answer

China,Japan,and South Korea combine for about _________ percent of the total U.S.balance of trade deficit.

Correct AnswerverifiedShow Answer

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

Correct AnswerverifiedIndirect exporting is when a firm sells ...View AnswerShow Answer

European Union (EU) in mid-2012 consisted of 27 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of goods,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU as of mid-2012?

Correct AnswerverifiedShow Answer

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.It accepted payment in oil,which it then sold for cash to pay for media advertising in the United States.This is an example of

Correct AnswerverifiedShow Answer

EU has benefited its member nations because

Correct AnswerverifiedShow Answer

is it a wise idea for global marketers use back translation? Provide an example to support your answer.

Correct AnswerverifiedBack translation is where a translated w...View AnswerShow Answer

global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Correct AnswerverifiedShow Answer

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct AnswerverifiedShow Answer

__________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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Indirect exporting is when a firm sells ...
View Answer

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Correct Answer
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Correct Answer
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Back translation is where a translated w...
View Answer

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