Question 1

Figure 7-7
-Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which letter in the figure ("A," "B," "C," "D," or "E") would identify intermediaries used to move the product from one country to another?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "E"F) A) and E)
G) A) and B)

Question 2

is the difference between cultural ethnocentricity and consumer ethnocentrism?

Accepted Answer

Cultural ethnocentricity is the belief t...

Question 3

U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States.Harley-Davidson uses

Accepted Answer

A)   direct exporting.
B)   licensing.
C)   contract manufacturing.
D)   indirect exporting.
E)   foreign assembly.F) A) and B)
G) B) and D)

Question 4

global brand refers to

Accepted Answer

A)   two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products or manufacturers.
B)   two or more international products that coincidentally share the same brand name but represent two completely unrelated products or manufacturers.
C)   a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
D)   a brand that is essentially the same but that has had minor adaptations made to meet the more specific needs of different nations.
E)   a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.F) B) and C)
G) A) and B)

Question 5

PepsiCo and __________ entered into a joint venture to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.

Accepted Answer

A)   The Strauss Group
B)   Ericsson
C)   General Mills
D)   Hebrew National
E)   CGCTF) C) and D)
G) None of the above

Question 6

Global companies have five strategies for matching products and their promotion efforts to global markets.Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global product strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   dual adaptation
E)   dual integrationF) C) and D)
G) A) and E)

Question 7

Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.

Accepted Answer

About 86 percent of the world's populati...

Question 8

S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans insist that freezers should be on the bottom.Consumers in other regions use their appliances differently and have other different product demands.Given this information,you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

Accepted Answer

A)   ethnocentric
B)   multidomestic
C)   transnational
D)   meganational
E)   internationalF) A) and E)
G) A) and D)

Question 9

two major classifications of stages of economic development helpful to global marketers are

Accepted Answer

A)   capitalist and communist.
B)   developed and underdeveloped.
C)   developed and developing.
D)   capitalist and developing.
E)   free enterprise and planned economy.F) B) and E)
G) None of the above

Question 10

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; demand conditions; related and supporting industries; and __________.

Accepted Answer

A)   consumer behavior
B)   workforce education and skill levels
C)   governmental regulation
D)   company strategy, structure, and rivalry
E)   suppliersF) B) and C)
G) A) and D)

Question 11

Kit Kat Bar Photo
-Consider the Kit Kat bar photo above.Kit Kat bars are marketed by Nestlé worldwide.Kit Kat is pronounced "kitto katsu" in Japanese,which roughly translates to "I will win." Japanese teens eat Kit Kat bars for good luck,particularly when taking crucial school exams.This is the result of

Accepted Answer

A)   faulty semiotics.
B)   semantic symbolism.
C)   an unexpected mistake in back translation.
D)   an intentional manipulation of a cultural icon.
E)   a clever example of intentional transliteration.F) C) and D)
G) A) and E)

Question 12

Which of the following statements about world trade flows is most accurate?

Accepted Answer

A)   The EU (European Union)  is the world leader in terms of GDP (gross domestic product) .
B)   The relative position of the United States as a supplier to the world has increased despite an absolute growth in exports.
C)   The United States' role as a marketplace for the world has increased, especially for automobiles, oil, textiles, and consumer electronics.
D)   The United States' relative role as an exporter has decreased in the area of aerospace during the past five years.
E)   The United States' relative role as an exporter changed dramatically when it became a service-oriented economy.F) C) and D)
G) B) and E)

Question 13

is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Accepted Answer

Economic infrastructure is a country's c...

Question 14

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power __________.

Accepted Answer

A)   levels off
B)   decreases
C)   increases
D)   becomes less of an economic priority
E)   becomes progressively unstableF) A) and E)
G) All of the above

Question 15

and briefly describe the four main elements of Porter's diamond of national competitive advantage.

Accepted Answer

The four major elements of Porter's diam...

Question 16

Strategic alliances refer to

Accepted Answer

A)   multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
B)   when a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company.
C)   when a domestic firm actually invests in and owns a foreign subsidiary or division.
D)   agreements between two or more independent firms to cooperate for the purpose of achieving common goals such as a competitive advantage or customer value.
E)   the right to a trademark, patent, trade secret, or similarly valued item of intellectual property of one firm in return for a royalty or fee from another firm.F) C) and E)
G) None of the above

Question 17

global market-entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Accepted Answer

A)   direct exporting
B)   licensing
C)   cooperative
D)   joint venture
E)   direct investmentF) C) and D)
G) A) and B)

Question 18

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Accepted Answer

A)   decreases
B)   increases
C)   levels off
D)   reaches 33 percent of the total population
E)   reaches 50 percent of the total populationF) C) and D)
G) A) and B)

Question 19

Tahitian pearl market might never have existed were it not for Salvador Assael,the "pearl king" of the South Seas.Assael got into the pearl business at the end of World War II.Tahiti had thousands of Swiss watches but suddenly had no GIs to buy them.Assael observed that the Japanese were desperate for watches but had no cash,and also,that the Japanese still had a pearl industry.So,Assael oversaw the swapping of watches for pearls,which were then sold to the Australian and U.S.markets.This international barter is an example of

Accepted Answer

A)   a reciprocity agreement.
B)   balance of trade.
C)   cross-cultural commerce.
D)   countertrade.
E)   a trade feedback effect.F) B) and C)
G) B) and D)

Question 20

Which of the following is most accurate in regards to the Asian free trade agreements?

Accepted Answer

A)   Efforts to liberalize trade in East Asia are growing.
B)   Asian free trade agreements are more formal than those of the EU and NAFTA.
C)   Asian free trade agreements are based on ethnicity rather than geographical borders.
D)   Asian free trade agreements encourage the formation of multinational corporations.
E)   Asian free trade agreements recently include India and China.F) C) and E)
G) B) and C)

Exam 7: Understanding and Reaching Global Consumers and Markets

Correct Answer
verified

Correct Answer
verified

U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States.Harley-Davidson uses

Correct Answer
verified

Strategic alliances refer to

Correct Answer
verified

global brand refers to

Correct Answer
verified

and briefly describe the four main elements of Porter's diamond of national competitive advantage.

Correct Answer
verified
The four major elements of Porter's diam...
View Answer

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Correct Answer
verified

two major classifications of stages of economic development helpful to global marketers are

Correct Answer
verified

Which of the following is most accurate in regards to the Asian free trade agreements?

Correct Answer
verified

Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.

Correct Answer
verified
About 86 percent of the world's populati...
View Answer

global market-entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Correct Answer
verified

PepsiCo and __________ entered into a joint venture to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.

Correct Answer
verified

is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct Answer
verified
Economic infrastructure is a country's c...
View Answer

Correct Answer
verified

Correct Answer
verified

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power __________.

Correct Answer
verified

Which of the following statements about world trade flows is most accurate?

Correct Answer
verified

is the difference between cultural ethnocentricity and consumer ethnocentrism?

Correct Answer
verified
Cultural ethnocentricity is the belief t...
View Answer

Correct Answer
verified

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; demand conditions; related and supporting industries; and __________.

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States.Harley-Davidson uses

Correct AnswerverifiedShow Answer

Strategic alliances refer to

Correct AnswerverifiedShow Answer

global brand refers to

Correct AnswerverifiedShow Answer

and briefly describe the four main elements of Porter's diamond of national competitive advantage.

Correct AnswerverifiedThe four major elements of Porter's diam...View AnswerShow Answer

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Correct AnswerverifiedShow Answer

two major classifications of stages of economic development helpful to global marketers are

Correct AnswerverifiedShow Answer

Which of the following is most accurate in regards to the Asian free trade agreements?

Correct AnswerverifiedShow Answer

Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.

Correct AnswerverifiedAbout 86 percent of the world's populati...View AnswerShow Answer

global market-entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Correct AnswerverifiedShow Answer

PepsiCo and __________ entered into a joint venture to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.

Correct AnswerverifiedShow Answer

is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct AnswerverifiedEconomic infrastructure is a country's c...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power __________.

Correct AnswerverifiedShow Answer

Which of the following statements about world trade flows is most accurate?

Correct AnswerverifiedShow Answer

is the difference between cultural ethnocentricity and consumer ethnocentrism?

Correct AnswerverifiedCultural ethnocentricity is the belief t...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; demand conditions; related and supporting industries; and __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The four major elements of Porter's diam...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
About 86 percent of the world's populati...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Economic infrastructure is a country's c...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Cultural ethnocentricity is the belief t...
View Answer

Correct Answer
verified

Correct Answer
verified