Question 1

five roles of individual family members in the purchase decision process are

Accepted Answer

A)   membership group, aspiration group, opinion leader, decision maker, and user.
B)   sustainer, experiential, belonger, emulator, and achiever.
C)   opinion leader, influencer, decision maker, purchaser, and user.
D)   information gatherer, influencer, decision maker, purchaser, and user.
E)   need driven, inner directed, outer directed, opinion leader, and decision maker.F) A) and B)
G) A) and C)

Question 2

two major styles of family decision making are

Accepted Answer

A)   joint and judgmental.
B)   spouse-dominant and spouse-submissive.
C)   joint and spouse-dominant.
D)   democratic and autocratic.
E)   active and passive.F) B) and E)
G) D) and E)

Question 3

would Dr.Pepper select the rock and roll band KISS to appear in an ad campaign? How would the group be a sociocultural influence on consumer behavior?

Accepted Answer

A consumer's purchases are often influen...

Question 4

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

Accepted Answer

A)   reinforcement
B)   cue
C)   response
D)   prompt
E)   driveF) C) and D)
G) B) and E)

Question 5

Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Accepted Answer

A)   behavioral learning
B)   cognitive learning
C)   brand loyalty
D)   perceived risk
E)   postpurchase dissonanceF) B) and E)
G) C) and D)

Question 6

Situational influences refer to

Accepted Answer

A)   the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
B)   the temporary impediments to a consumer's purchase decision.
C)   psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D)   the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, temporal effects, and antecedent states.
E)   both the objective and subjective attributes a consumer uses to compare different products and brands.F) A) and E)
G) A) and B)

Question 7

McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Accepted Answer

A)   selective comprehension.
B)   selective retention.
C)   stimulus generalization.
D)   stimulus discrimination.
E)   routine problem solving.F) B) and E)
G) B) and C)

Question 8

Steve overheard one of his coworkers in a phone conversation say,"Thank you for taking my call so quickly.I'd like to order the 16-gigabyte iPad.I'll pick it up today at the Southdale Apple store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?

Accepted Answer

A)   problem recognition
B)   alternative evaluation
C)   information search
D)   purchase decision
E)   postpurchase evaluationF) None of the above
G) All of the above

Question 9

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is MOST LIKELY an example of

Accepted Answer

A)   a high-involvement purchase that involves limited problem solving.
B)   a high-involvement purchase that involves routine problem solving.
C)   a high-involvement purchase that involves extended problem solving.
D)   a low-involvement purchase that involves limited problem solving.
E)   a low-involvement purchase that involves extended problem solving.F) B) and E)
G) All of the above

Question 10

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

Accepted Answer

A)   socialized
B)   upper class
C)   nonassimilated
D)   subcultured
E)   assimilatedF) A) and B)
G) A) and C)

Question 11

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy with the latest in technology than non-hybrid cars.These criteria would be identified in which stage of the consumer purchase decision process for an automobile?

Accepted Answer

A)   problem recognition
B)   needs analysis
C)   purchase decision
D)   information search
E)   postpurchase evaluationF) B) and E)
G) C) and D)

Question 12

of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

Accepted Answer

A)   use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand.
B)   link their brand attributes with high-involvement issues.
C)   use Internet search engines such as Microsoft Bing and Google to assist buyers.
D)   use advertising messages that focus on getting the brand into a consumer's consideration set.
E)   use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.F) A) and D)
G) C) and E)

Question 13

example of a public source of information consulted during an external search would include

Accepted Answer

A)   advertising.
B)   relatives.
C)   salespeople.
D)   product-rating organizations.
E)   friends.F) B) and D)
G) A) and E)

Question 14

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

Accepted Answer

A)   information search
B)   problem recognition
C)   purchase behavior
D)   alternative evaluation
E)   prepurchase cognitionF) A) and B)
G) A) and C)

Question 15

StreetCarver is a skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely should focus on

Accepted Answer

A)   reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)   making sure its advertisements get on the air during sporting events such as ESPN's X-Games.
C)   making appeals directed towards motivational ego needs.
D)   explaining the sleek design of the StreetCarver in advertising so that the brand becomes part of a skateboarder's consideration set.
E)   creating personality profiles for skateboarders.F) A) and E)
G) A) and D)

Question 16

a man picks up a teddy bear in a toy store and tells the clerk,"This is for my son's first birthday," which situational influence is being demonstrated?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   temporal effects
E)   antecedent statesF) D) and E)
G) None of the above

Question 17

the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

Accepted Answer

A)   ideals-motivated group.
B)   rewards-and-success-motivated group.
C)   self-expression-motivated group.
D)   achievement-motivated group.
E)   high-and-low-resource group.F) D) and E)
G) A) and D)

Question 18

BzzAgent is a firm that specializes in a marketing strategy known as

Accepted Answer

A)   sting.
B)   teaser advertising.
C)   swarm.
D)   buzz.
E)   viral marketing.F) A) and D)
G) D) and E)

Question 19

favorable attitude toward and consistent purchase of a single brand over time is referred to as

Accepted Answer

A)   stimulus generalization.
B)   attitudinal discrimination.
C)   brand loyalty.
D)   behavioral loyalty.
E)   consumer allegiance.F) A) and B)
G) A) and E)

Question 20

a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Accepted Answer

A)   selective retention
B)   selective comprehension
C)   selective exposure
D)   selective perception
E)   subliminal discriminationF) A) and E)
G) B) and E)

Exam 5: Understanding Consumer Behavior

BzzAgent is a firm that specializes in a marketing strategy known as

Correct Answer
verified

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

Correct Answer
verified

McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Correct Answer
verified

a man picks up a teddy bear in a toy store and tells the clerk,"This is for my son's first birthday," which situational influence is being demonstrated?

Correct Answer
verified

example of a public source of information consulted during an external search would include

Correct Answer
verified

Correct Answer
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two major styles of family decision making are

Correct Answer
verified

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy with the latest in technology than non-hybrid cars.These criteria would be identified in which stage of the consumer purchase decision process for an automobile?

Correct Answer
verified

favorable attitude toward and consistent purchase of a single brand over time is referred to as

Correct Answer
verified

Correct Answer
verified

five roles of individual family members in the purchase decision process are

Correct Answer
verified

the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

Correct Answer
verified

Situational influences refer to

Correct Answer
verified

a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Correct Answer
verified

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

Correct Answer
verified

of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

Correct Answer
verified

Steve overheard one of his coworkers in a phone conversation say,"Thank you for taking my call so quickly.I'd like to order the 16-gigabyte iPad.I'll pick it up today at the Southdale Apple store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?

Correct Answer
verified

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

Correct Answer
verified

Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Correct Answer
verified

would Dr.Pepper select the rock and roll band KISS to appear in an ad campaign? How would the group be a sociocultural influence on consumer behavior?

Correct Answer
verified
A consumer's purchases are often influen...
View Answer

Exam 5: Understanding Consumer Behavior

BzzAgent is a firm that specializes in a marketing strategy known as

Correct AnswerverifiedShow Answer

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

Correct AnswerverifiedShow Answer

McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

Correct AnswerverifiedShow Answer

a man picks up a teddy bear in a toy store and tells the clerk,"This is for my son's first birthday," which situational influence is being demonstrated?

Correct AnswerverifiedShow Answer

example of a public source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

two major styles of family decision making are

Correct AnswerverifiedShow Answer

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy with the latest in technology than non-hybrid cars.These criteria would be identified in which stage of the consumer purchase decision process for an automobile?

Correct AnswerverifiedShow Answer

favorable attitude toward and consistent purchase of a single brand over time is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

five roles of individual family members in the purchase decision process are

Correct AnswerverifiedShow Answer

the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

Correct AnswerverifiedShow Answer

Situational influences refer to

Correct AnswerverifiedShow Answer

a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Correct AnswerverifiedShow Answer

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

Correct AnswerverifiedShow Answer

of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

Correct AnswerverifiedShow Answer

Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Correct AnswerverifiedShow Answer

would Dr.Pepper select the rock and roll band KISS to appear in an ad campaign? How would the group be a sociocultural influence on consumer behavior?

Correct AnswerverifiedA consumer's purchases are often influen...View AnswerShow Answer

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A consumer's purchases are often influen...
View Answer