Question 1

business model

Accepted Answer

A)   is a road map for the marketing activities of an organization for a specified future time period.
B)   consists of the strategies an organization develops to provide value to the customers it serves.
C)   is a measure of the quantitative value or trend of a marketing activity or result.
D)   consists of the detailed day-to-day operational decisions for an organization.
E)   is the means by which organizational goal are to be achieved.F) A) and E)
G) A) and D)

Question 2

Diversification refers to the marketing strategy of

Accepted Answer

A)   increasing sales of current products in current markets.
B)   selling current products to new markets.
C)   selling new products to new markets.
D)   selling new products to current markets.
E)   selling the same brands in both current and new markets.F) C) and D)
G) A) and C)

Question 3

Figure 2-1
-Figure 2-1 above,"D" represents the

Accepted Answer

A)   strategic business unit level.
B)   functional level.
C)   corporate level.
D)   board of directors.
E)   CMO.F) A) and D)
G) A) and C)

Question 4

Figure 2-7
-Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in a loss of power.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits.Before going ahead with this decision,there were several factors that had to be taken into consideration: (1) The firm has a great reputation with its flashlights and doesn't want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes scheduled for the upcoming year,no one really can predict what will happen.The need to rely on another company to supply the survival kits would fall in which quadrant(s) of the SWOT analysis grid?

Accepted Answer

A)   "A"
B)   "B"
C)   "C"
D)   "D"
E)   "C" and "D"F) A) and E)
G) A) and D)

Question 5

marketing,the philosophical reason for a firm's existence is referred to as its organizational __________.

Accepted Answer

A)   strategy
B)   direction
C)   foundation
D)   goal
E)   businessF) B) and D)
G) B) and C)

Question 6

Figure 2-7
-Quadrant "D" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Accepted Answer

A)   Threat
B)   Weakness
C)   Strength
D)   Opportunity
E)   Market segmentF) B) and E)
G) D) and E)

Question 7

Figure 2-3b
-According to Figure 2-3b above,which of the following SBUs has the LOWEST YTD revenue compared to its target?

Accepted Answer

A)   Hardware
B)   Electronics
C)   Software
D)   Peripherals
E)   Grand TotalF) C) and D)
G) A) and B)

Question 8

of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

Accepted Answer

A)   causes dissension between different divisions when one is labeled a "star" and another a "dog."
B)   reduces employee motivation to move a low valued SBU to a higher one.
C)   considers too many SBU factors beyond market growth rate and relative market share.
D)   does not require sales forecasts in order to be implemented.
E)   is often difficult to obtain the needed information to place SBUs in the matrix correctly.F) B) and C)
G) A) and B)

Question 9

Figure 2-3b
-According to Figure 2-3b above,which of the following SBUs has EXCEEDED its YTD (Year to Date) revenue target?

Accepted Answer

A)   Peripherals
B)   Hardware
C)   Circuitry
D)   Software
E)   Grand TotalF) All of the above
G) B) and E)

Question 10

of the following are marketing actions that can be taken as a result of a SWOT analysis EXCEPT:

Accepted Answer

A)   exploit an opportunity.
B)   correct a weakness.
C)   avoid a disaster-laden threat.
D)   build on a strength.
E)   secure the necessary resources (financial, human, technological)  to fund new SBUs.F) A) and E)
G) A) and D)

Question 11

Social entrepreneurs are usually structured as __________.

Accepted Answer

A)   business firms
B)   subchapter S corporations
C)   nonprofit organizations
D)   governmental agencies
E)   501 (c)  3 for profit organizationsF) B) and D)
G) D) and E)

Question 12

2 in the planning phase of the strategic marketing process consists of

Accepted Answer

A)   the situation (SWOT)  analysis.
B)   market-product focus and goal setting.
C)   the marketing program.
D)   business portfolio analysis.
E)   diversification analysis.F) C) and D)
G) B) and E)

Question 13

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Accepted Answer

A)   high market growth rates and high relative market shares.
B)   low market growth rates but high relative market shares.
C)   low market growth rates and low relative market shares.
D)   high market growth rates but low relative market shares.
E)   medium market growth rates and medium relative market shares.F) A) and B)
G) C) and D)

Question 14

Which of the following statements regarding Ben & Jerry's is most accurate?

Accepted Answer

A)   Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry.
B)   Ben & Jerry's is a privately owned ice cream producer.
C)   Ben & Jerry's prides itself on offering more ice cream flavors than its competitors.
D)   Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry cartoon characters in order to capitalize on childhood nostalgia.
E)   Ben & Jerry's has only been in business for twenty years and is already the industry leader in premium ice cream.F) None of the above
G) C) and E)

Question 15

Figure 2-1
-Figure 2-1 above,"B" represents the

Accepted Answer

A)   functional level.
B)   board of directors.
C)   corporate level.
D)   department level.
E)   strategic business unit level.F) C) and D)
G) A) and B)

Question 16

Boston Consulting Group (BCG) uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.

Accepted Answer

A)   target marketing
B)   business portfolio analysis
C)   synergy analysis
D)   market-product grids
E)   diversification analysisF) B) and E)
G) C) and D)

Question 17

Figure 2-2
-Figure 2-2 above,"A" represents the "why" element of visionary organization.This is referred to as __________.

Accepted Answer

A)   organizational foundation
B)   organizational tactics
C)   organizational mission
D)   organizational direction
E)   organizational strategiesF) A) and B)
G) C) and D)

Question 18

Figure 2-3a
-According to Figure 2-3a above,which of the following is the largest "Website Traffic Source?"

Accepted Answer

A)   YouTube
B)   Direct traffic
C)   Google
D)   Facebook
E)   TwitterF) D) and E)
G) C) and D)

Question 19

Organizations that develop similar offerings,when grouped together,create a(n)

Accepted Answer

A)   conglomerate.
B)   merger.
C)   industry.
D)   sector.
E)   monopoly.F) A) and B)
G) B) and E)

Question 20

organization's __________ are the fundamental,passionate,and enduring principles that guide its conduct over time.

Accepted Answer

A)   goals
B)   culture
C)   strategies
D)   core values
E)   mission statementsF) A) and C)
G) None of the above

Exam 2: Developing Successful Organizational and Marketing Strategies

Boston Consulting Group (BCG) uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.

Correct Answer
verified

marketing,the philosophical reason for a firm's existence is referred to as its organizational __________.

Correct Answer
verified

Organizations that develop similar offerings,when grouped together,create a(n)

Correct Answer
verified

of the following are marketing actions that can be taken as a result of a SWOT analysis EXCEPT:

Correct Answer
verified

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs has the LOWEST YTD revenue compared to its target?

Correct Answer
verified

Social entrepreneurs are usually structured as __________.

Correct Answer
verified

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Correct Answer
verified

of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

Correct Answer
verified

2 in the planning phase of the strategic marketing process consists of

Correct Answer
verified

Which of the following statements regarding Ben & Jerry's is most accurate?

Correct Answer
verified

organization's __________ are the fundamental,passionate,and enduring principles that guide its conduct over time.

Correct Answer
verified

Figure 2-2 -Figure 2-2 above,"A" represents the "why" element of visionary organization.This is referred to as __________.

Correct Answer
verified

Figure 2-1 -Figure 2-1 above,"D" represents the

Correct Answer
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Figure 2-7 -Quadrant "D" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct Answer
verified

business model

Correct Answer
verified

Diversification refers to the marketing strategy of

Correct Answer
verified

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs has EXCEEDED its YTD (Year to Date) revenue target?

Correct Answer
verified

Correct Answer
verified

Figure 2-1 -Figure 2-1 above,"B" represents the

Correct Answer
verified

Figure 2-3a -According to Figure 2-3a above,which of the following is the largest "Website Traffic Source?"

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Boston Consulting Group (BCG) uses __________ to quantify performance measures and growth targets to analyze its clients' SBUs as though they were a collection of separate investments.

Correct AnswerverifiedShow Answer

marketing,the philosophical reason for a firm's existence is referred to as its organizational __________.

Correct AnswerverifiedShow Answer

Organizations that develop similar offerings,when grouped together,create a(n)

Correct AnswerverifiedShow Answer

of the following are marketing actions that can be taken as a result of a SWOT analysis EXCEPT:

Correct AnswerverifiedShow Answer

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs has the LOWEST YTD revenue compared to its target?

Correct AnswerverifiedShow Answer

Social entrepreneurs are usually structured as __________.

Correct AnswerverifiedShow Answer

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

Correct AnswerverifiedShow Answer

of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

Correct AnswerverifiedShow Answer

2 in the planning phase of the strategic marketing process consists of

Correct AnswerverifiedShow Answer

Which of the following statements regarding Ben & Jerry's is most accurate?

Correct AnswerverifiedShow Answer

organization's __________ are the fundamental,passionate,and enduring principles that guide its conduct over time.

Correct AnswerverifiedShow Answer

Figure 2-2 -Figure 2-2 above,"A" represents the "why" element of visionary organization.This is referred to as __________.

Correct AnswerverifiedShow Answer

Figure 2-1 -Figure 2-1 above,"D" represents the

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant "D" in Figure 2-7 above represents a(n) __________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

business model

Correct AnswerverifiedShow Answer

Diversification refers to the marketing strategy of

Correct AnswerverifiedShow Answer

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs has EXCEEDED its YTD (Year to Date) revenue target?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 2-1 -Figure 2-1 above,"B" represents the

Correct AnswerverifiedShow Answer

Figure 2-3a -According to Figure 2-3a above,which of the following is the largest "Website Traffic Source?"

Correct AnswerverifiedShow Answer

Correct Answer
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