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Financial ratio analysis measures the performance of the firm based on all but which of the following?


A) balance sheet
B) market valuation
C) income statement
D) industry comparison

E) A) and B)
F) A) and C)

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A travel agent adds value by creating an itinerary that includes transportation,accommodations,and activities that are customized to your budget and travel dates.In terms of the value-chain analysis,this is an example of a ________ organization.


A) retail
B) service
C) manufacturing
D) travel

E) None of the above
F) All of the above

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In the resource-based view of the firm,examples of tangible resources include


A) financial resources, human resources, and firm competencies.
B) financial resources, physical resources, and technological resources.
C) financial resources, physical resources, and the capacity to combine intangible resources.
D) outstanding customer service, innovativeness of products, and reputation.

E) B) and C)
F) C) and D)

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Which of the following would be most difficult to assess?


A) the liquidity position of a firm
B) market share growth
C) the legitimacy and reputation of a firm
D) the efficiency with which a firm utilizes its assets

E) C) and D)
F) All of the above

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Ashley Furniture controls all steps of its distribution systems,developing specific competencies that are difficult to match.They are using ________ to build sustainable advantage.


A) path dependency
B) social complexity
C) physical uniqueness
D) tangible resources

E) C) and D)
F) None of the above

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The balanced scorecard provides top managers with a ________ view of the business.


A) detailed and complex
B) simple and routine
C) fast but comprehensive
D) long-term financial

E) None of the above
F) A) and D)

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Intangible resources of a firm refer to its capacity to deploy tangible resources over time and leverage those resources effectively.

A) True
B) False

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The best measure of company ability to meet imminent financial obligations is known as the


A) debt ratio.
B) profit margin.
C) total asset turnover.
D) current ratio.

E) B) and C)
F) A) and B)

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Chipolte is a fast-food,Mexican cuisine restaurant that bases its value-creating activities on streamlined operations.Discuss this value-chain primary activity and how Chipolte uses it to its advantage.Refer to Strategy Spotlight 3.1 for details.

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Chipolte achieves remarkable increases i...

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Facebook,Intuit,AB InBev,and others empower their recruiters to make offers on the spot when they interview college students,without knowing what specific position they will fill.These firms search for candidates with attributes such as being a self-starter and a problem-solver,and make quick offers to preempt the market.This is an example of which value chain support activity?


A) operations
B) technology development
C) human resource management
D) procurement

E) A) and C)
F) A) and B)

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In assessing its primary activities,an airline would examine


A) employee training programs.
B) baggage handling.
C) criteria for lease versus purchase decisions.
D) the effectiveness of its lobbying activities.

E) A) and D)
F) A) and C)

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Managers should focus their attention on interrelationships among value-chain activities within the firm,not on relationships among activities within the firm and other organizations (such as suppliers and customers).

A) True
B) False

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Campbell Soup uses electronic networks to improve the efficiency of outbound logistics.These networks also helped Campbell Soup manage the ordering of raw materials more efficiently,improve its production scheduling,and help its customers better manage their inbound logistics operations.This is an example of ________


A) interrelationships among activities within the firm
B) relationships among activities within the firm and with other stakeholders that are part of the expanded value chain of the firm.
C) relationships among activities outside of the firm
D) interrelationships among activities outside of the firm.

E) A) and B)
F) A) and C)

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The resource-based view of the firm focuses solely on the internal analysis of the operations of the firm.

A) True
B) False

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Human resource management consists of activities involved in the recruiting,hiring,training,development,and compensation of all types of personnel.It supports


A) only individual primary activities.
B) mostly support activities but does have some impact on primary activities.
C) only individual support activities.
D) both individual primary and support activities and the entire value chain.

E) None of the above
F) A) and D)

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A wide variety of firm resources that are costly to imitate due to the social engineering that is required being beyond the capability of competitors include interpersonal relations among managers in the firm,its culture,and its reputation with its suppliers and customers.Such competitive advantages are based upon


A) path dependency.
B) social complexity.
C) physical uniqueness.
D) tangible resources.

E) All of the above
F) C) and D)

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Inbound logistics include which of the following?


A) machining and packaging
B) repair and parts supply
C) promotion and packaging
D) warehousing and inventory control

E) All of the above
F) B) and D)

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Primary activities contribute to the physical creation of a product or service,its sale and transfer to the buyer,and its service after the sale.

A) True
B) False

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Which of the following is a profitability ratio?


A) current ratio
B) total debt ratio
C) total asset turnover
D) return on equity

E) A) and D)
F) None of the above

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Human resources and reputation resources are examples of intangible resources.

A) True
B) False

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