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Exam 15: Retailers, wholesalers, and Direct Marketers

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Question 31

Multiple Choice

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Vending machines are an example of:

A) automatic merchandising.
B) Internet retailing.
C) telemarketing.
D) direct selling.

E) A) and D)
F) None of the above

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Question 32

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Limited-line retailers that offer huge selections and low prices in single product lines are called _____.

A) specialty stores
B) predatory retailers
C) category killers
D) convenience retailers

E) A) and D)
F) A) and B)

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Question 33

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Markup can be expressed as a percentage of the total cost of the product or the selling price.

​You have been asked to evaluate the services provided to your book publishing firm by its wholesaling intermediaries.To begin,you create a table listing the types of services your firm expects to receive from each of these specialists.The table includes all of the following except:

Full-function merchant wholesalers include:

A neighborhood shopping center consists of large stores featuring shopping goods,professional offices,a branch bank,and also a movie theatre or a supermarket.

A supercenter is usually larger than a hypermarket.

A _____ contains around 10 to 30 retail stores with a branch of a local department store or some other large store as a primary tenant,and it serves 20,000 to 100,000 people in a trading area extending a few miles from its location.

Retail outlets are the contact points between the channel members and ultimate consumers.

The main factors involved in determining a product's markup are the inventory turnover rate and the services performed by the retailer.

When buyers refuse to pay a product's stated price or when improvements in other items or fashion changes reduce the appeal of the current merchandise,a retailer must take a _____.

Wholesaling intermediaries are specialists in production or manufacturing functions.

Lifestyle centers seek to offer the intimacy and easy access of neighborhood village retailing with a fashionable cachet.

Nordstrom carefully combines defined product lines and services in an attempt to convince consumers to expend considerable effort shopping at their stores.Nordstrom can be regarded as a specialty retailer.

The term "atmospherics" exclusively refers to the interior décor of a store.

Match each item with the correct statement below. -A(n) _____ emphasizes lower prices for well-known brand-name products,high product turnover,and limited services.

Match each item with the correct statement below. -A(n) _____ accepts orders from customers and forwards these orders to producers,which then ship the desired products directly to customers.

drop shipperAlejandro is the manager of a combination gas station and convenience store located at the intersection of two busy highways.Recently he was approached by the owner of a new company,Fro2Go,about the possibility of placing their product in his store.Fro2Go places its frozen yogurt dispensers in convenience stores throughout the state.Every week,a company representative visits each location to check on status of the dispensers,deliver fresh frozen yogurt supplies,and remove any old or expired product. What kind of independently owned wholesaling intermediary is Fro2Go?​

Rising in popularity during the 1990s,power centers offered value because they underpriced department stores while providing a huge selection of specialty merchandise.

Compared to mail-order wholesalers,truck wholesalers tend to provide fewer services and set lower prices because they incur lower operating costs.