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Figure 16-5 Figure 16-5   -Refer to Figure 16-5. Which of the panels depicts a firm in a monopolistically competitive market earning positive economic profits? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-5. Which of the panels depicts a firm in a monopolistically competitive market earning positive economic profits?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and B)
F) A) and C)

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)   -Refer to Scenario 16-3. What is the maximum amount of profit that Peter can earn per day? -Refer to Scenario 16-3. What is the maximum amount of profit that Peter can earn per day?

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Hotels in New York City frequently experience an average vacancy rate of about 20 percent (i.e., on an average night, 80 percent of the hotel rooms are full) . This kind of excess capacity is indicative of what kind of market?


A) monopoly
B) perfect competition
C) monopolistic competition
D) oligopoly

E) A) and C)
F) All of the above

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When a monopolistically competitive firm is in a long-run equilibrium, the values of marginal cost, average total cost, and price are all the same.

A) True
B) False

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Monopolistic competition is an inefficient market structure because


A) marginal revenue equals marginal cost.
B) it has a deadweight loss, just as monopoly does.
C) long-run profits are zero due to free entry.
D) All of the above are correct.

E) B) and C)
F) C) and D)

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Excess capacity is


A) an example of the inefficiencies of monopolistically competitive markets.
B) a short-run problem but not a long-run problem.
C) a characteristic of rising average total cost curves.
D) Both a and b are correct.

E) A) and B)
F) All of the above

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Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's. Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's.   -Refer to Table 16-6. If the government forced Beatrice's to produce at the efficient scale of output, what is the maximum profit Beatrice's could earn? A)  $59 B)  $67 C)  $101 D)  $126 -Refer to Table 16-6. If the government forced Beatrice's to produce at the efficient scale of output, what is the maximum profit Beatrice's could earn?


A) $59
B) $67
C) $101
D) $126

E) All of the above
F) C) and D)

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The primary claim of defenders of advertising is that it


A) conveys information about firm profitability.
B) is psychological rather than informational.
C) enhances the information available to consumers.
D) reduces the elasticity of demand for a firm's product.

E) B) and D)
F) A) and B)

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Consider two industries in which firms hold the following market shares: Industry A: 25%, 20%, 18%, 15%, 8%, 7%, 4%, 2%, 1% Industry B: 30%, 10%, 9%, 8%, 8%, 8%, 8%, 6%, 6%, 5%, 2% What are the concentration ratios for each industry? Which is more competitive?

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Which of the following statements is correct?


A) Monopolistic competition is similar to monopoly because both market structures are characterized by firms being price makers rather than price takers.
B) Monopolistic competition is similar to perfect competition because both market structures are characterized by differentiated products.
C) Monopolistic competition is similar to oligopoly because both market structures are characterized by strategic interaction between firms in the market.
D) Monopolistic competition is similar to perfect competition because both market structures are characterized by perfectly elastic demand curves for firms.

E) A) and B)
F) B) and D)

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The term excess capacity refers to the fact that a firm produces a lower quantity than it would if it operated at the efficient scale.

A) True
B) False

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A study of the market for optometrists' services in the 1960s showed that


A) all states in the United States prohibited advertising by optometrists.
B) almost all professional optometrists opposed legal restrictions on their rights to advertise.
C) the average price of eyeglasses would decrease if the legal restrictions on advertising by optometrists were removed.
D) advertising on eyeglasses limited competition among optometrists.

E) A) and B)
F) All of the above

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 0, what quantity would a profit-maximizing monopolist produce?


A) Q = 0
B) Q = 2
C) Q = 5
D) Q = 10

E) All of the above
F) None of the above

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Figure 16-7 Figure 16-7   -Refer to Figure 16-7. If a firm in a monopolistically competitive market was producing the level of output depicted as Qd in panel (d) , it would A)  not be maximizing its profit. B)  be minimizing its losses. C)  be losing market share to other firms in the market. D)  be operating at excess capacity. -Refer to Figure 16-7. If a firm in a monopolistically competitive market was producing the level of output depicted as Qd in panel (d) , it would


A) not be maximizing its profit.
B) be minimizing its losses.
C) be losing market share to other firms in the market.
D) be operating at excess capacity.

E) None of the above
F) B) and C)

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)    -Refer to Scenario 16-3. How much profit will Peter earn each day if he chooses the price and quantity that maximize his profit? A)  $176 B)  $208 C)  $225 D)  $352 -Refer to Scenario 16-3. How much profit will Peter earn each day if he chooses the price and quantity that maximize his profit?


A) $176
B) $208
C) $225
D) $352

E) B) and C)
F) A) and D)

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A monopolistically competitive firm is currently producing 20 units of output. At this level of output the firm is charging a price equal to $20, has marginal revenue equal to $12, has marginal cost equal to $12, and has average total cost equal to $18. From this information we can infer that


A) the firm is currently maximizing its profit.
B) the profits of the firm are negative.
C) firms are likely to leave this market in the long run.
D) All of the above are correct.

E) A) and D)
F) B) and C)

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Figure 16-2. The figure is drawn for a monopolistically competitive firm. Figure 16-2. The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-2. If the average variable cost is $24 at the profit­maximizing quantity, and if the firm's fixed costs amount to $60, then the firm's maximum profit is A)  $-60. B)  $196. C)  $228. D)  $288. -Refer to Figure 16-2. If the average variable cost is $24 at the profit­maximizing quantity, and if the firm's fixed costs amount to $60, then the firm's maximum profit is


A) $-60.
B) $196.
C) $228.
D) $288.

E) B) and C)
F) A) and D)

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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?


A) P > AR
B) MR > MC
C) P > MC
D) All of the above are correct.

E) A) and B)
F) All of the above

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If regulators required firms in monopolistically competitive markets to set price equal to marginal cost,


A) firms would most likely experience economic losses.
B) firms would also operate at their efficient scale.
C) new firms would likely to enter the market.
D) the most efficient firms would not likely to be affected.

E) B) and C)
F) B) and D)

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In a monopolistically competitive market, social welfare would be enhanced if


A) price equaled marginal cost.
B) government regulation eliminated the product-variety externality.
C) the government raised taxes to subsidize firms that price below average total cost.
D) there were fewer firms, making the industry closer to an oligopoly.

E) B) and C)
F) B) and D)

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