Question 1

Appeals that work in one culture do not necessarily work in others because of the following reasons EXCEPT:

Accepted Answer

A)   human resources.
B)   cultural characteristics.
C)   buying power.
D)   competitive climate.
E)   product life cycle stage.F) A) and E)
G) B) and C)

Question 2

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

Accepted Answer

A)   tailor its marketing mix to each individual segment.
B)   make the sales job easier.
C)   offer a customized product to every consumer.
D)   offer a standard product to every consumer.
E)   make more money.F) B) and D)
G) D) and E)

Question 3

The ________ tells us whether or not predictor variable has a "significant"
(statistically speaking) relationship with the dependent variable.

Accepted Answer

The answer of The ________ tells us whether or not...

Question 4

Which of the following is NOT a property that segments ideally should possess?

Accepted Answer

A)   Identifiable.
B)   Sizable.
C)   Defensible.
D)   Accessible.
E)   Actionable.F) C) and E)
G) A) and E)

Question 5

In a "country-as-segments or aggregate segmentation," countries are classified only on
a single dimension.

Accepted Answer

A) True 
 B)False

Question 6

LCCP stands for ___________________________.

Accepted Answer

A)   legal consumer culture positioning
B)   longitudinal consumer culture positioning
C)   local consumer culture positioning
D)   labor consumer culture positioning
E)   none of the aboveF) B) and C)
G) A) and E)

Question 7

Variation in customer needs is the primary reason for ____________________.

Accepted Answer

A)   market segmentation.
B)   product segmentation.
C)   country segmentation.
D)   quality segmentation.
E)   sales segmentation.F) D) and E)
G) A) and B)

Question 8

GCCP stands for:

Accepted Answer

global con...

Question 9

Land Rover is an example of a brand where ________________ positioning is hard to implement.

Accepted Answer

A)   transnational
B)   European
C)   global
D)   local
E)   regionalF) None of the above
G) A) and B)

Question 10

The formulation of positioning strategy includes the following EXCEPT:

Accepted Answer

A)   identify the relevant set of competing products or brands.
B)   determine current perceptions held by consumers about the products.
C)   develop possible positioning themes.
D)   develop a uniform positioning strategy for every brand in the company.
E)   screen the positioning alternatives and select the most appealing one.F) D) and E)
G) B) and E)

Question 11

The size of segments (in the international environment) based on cultural or
lifestyle indicators are typically easy to gauge and to factor into overall planning.

Accepted Answer

A) True 
 B)False

Question 12

Two positioning strategies available to international marketers include:

Accepted Answer

A)   uniform and computerized positioning strategies.
B)   uniform and regional positioning strategies.
C)   universal and localized positioning strategies.
D)   uniform and localized positioning strategies.
E)   none of the above.F) C) and D)
G) D) and E)

Question 13

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient. One approach to
Reduce this problem is to narrow the list of those countries that might be examined by
Grouping prospective markets into _____________________ countries.

Accepted Answer

A)   financial categories for
B)   clusters of homogeneous
C)   clusters of heterogeneous
D)   dissimilar qualifiers for
E)   statistical tracts forF) A) and C)
G) C) and D)

Question 14

________________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Accepted Answer

A)   The mean
B)   The median
C)   Cluster analysis
D)   Correlation analysis
E)   Regression analysisF) B) and D)
G) A) and B)

Question 15

The goal of market segmentation is to ensure profit for all product categories and
promote customization to meet customer needs.

Accepted Answer

A) True 
 B)False

Question 16

Within the arena of positioning strategy, the battle is for:

Accepted Answer

A)   the mind of your target customer.
B)   the high ground.
C)   the new territory.
D)   the competition's heartland.
E)   the best market share.F) A) and B)
G) A) and C)

Question 17

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about status.

Accepted Answer

A)   achievers
B)   traditionals
C)   nurturers
D)   hedonists
E)   none of the aboveF) B) and D)
G) C) and D)

Question 18

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

Accepted Answer

A)   achievers.
B)   traditionals.
C)   power seekers.
D)   nurturers.
E)   hedonists.F) C) and E)
G) B) and D)

Question 19

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

Accepted Answer

A)   monetization of transactions within a country.
B)   not knowing how much a household can buy.
C)   gray and black sectors of the economy being accounted for.
D)   income disparities.
E)   a huge middle class.F) A) and E)
G) B) and D)

Question 20

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about family and friends.

Accepted Answer

A)   achievers
B)   traditionals
C)   nurturers
D)   hedonists
E)   none of the aboveF) A) and E)
G) None of the above

Exam 7: Global Segmentation and Positioning

The goal of market segmentation is to ensure profit for all product categories and promote customization to meet customer needs.

Correct Answer
verified

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

Correct Answer
verified

Within the arena of positioning strategy, the battle is for:

Correct Answer
verified

GCCP stands for:

Correct Answer
verified
global con...
View Answer

Two positioning strategies available to international marketers include:

Correct Answer
verified

Which of the following is NOT a property that segments ideally should possess?

Correct Answer
verified

In a "country-as-segments or aggregate segmentation," countries are classified only on a single dimension.

Correct Answer
verified

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about family and friends.

Correct Answer
verified

________________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Correct Answer
verified

Appeals that work in one culture do not necessarily work in others because of the following reasons EXCEPT:

Correct Answer
verified

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about status.

Correct Answer
verified

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

Correct Answer
verified

Land Rover is an example of a brand where ________________ positioning is hard to implement.

Correct Answer
verified

Variation in customer needs is the primary reason for ____________________.

Correct Answer
verified

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

Correct Answer
verified

The ________ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

Correct Answer
verified

The size of segments (in the international environment) based on cultural or lifestyle indicators are typically easy to gauge and to factor into overall planning.

Correct Answer
verified

LCCP stands for ___________________________.

Correct Answer
verified

The formulation of positioning strategy includes the following EXCEPT:

Correct Answer
verified

Correct Answer
verified

Exam 7: Global Segmentation and Positioning

The goal of market segmentation is to ensure profit for all product categories and promote customization to meet customer needs.

Correct AnswerverifiedShow Answer

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

Correct AnswerverifiedShow Answer

Within the arena of positioning strategy, the battle is for:

Correct AnswerverifiedShow Answer

GCCP stands for:

Correct Answerverifiedglobal con...View AnswerShow Answer

Two positioning strategies available to international marketers include:

Correct AnswerverifiedShow Answer

Which of the following is NOT a property that segments ideally should possess?

Correct AnswerverifiedShow Answer

In a "country-as-segments or aggregate segmentation," countries are classified only on a single dimension.

Correct AnswerverifiedShow Answer

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about family and friends.

Correct AnswerverifiedShow Answer

________________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Correct AnswerverifiedShow Answer

Appeals that work in one culture do not necessarily work in others because of the following reasons EXCEPT:

Correct AnswerverifiedShow Answer

According to the Roper Consulting Valuescope study on lifestyle segmentation, _______________ are very concerned about status.

Correct AnswerverifiedShow Answer

The Roper Consulting Valuescope study on lifestyle segmentation is based on the following global values segments EXCEPT:

Correct AnswerverifiedShow Answer

Land Rover is an example of a brand where ________________ positioning is hard to implement.

Correct AnswerverifiedShow Answer

Variation in customer needs is the primary reason for ____________________.

Correct AnswerverifiedShow Answer

All of the following are shortcomings of standard "per-capita income" segmentation processes EXCEPT:

Correct AnswerverifiedShow Answer

The ________ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

Correct AnswerverifiedShow Answer

The size of segments (in the international environment) based on cultural or lifestyle indicators are typically easy to gauge and to factor into overall planning.

Correct AnswerverifiedShow Answer

LCCP stands for ___________________________.

Correct AnswerverifiedShow Answer

The formulation of positioning strategy includes the following EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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global con...
View Answer

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